Juicero will refund unsatisfied buyers of its WiFi-connected press

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First, the Press. Our connected Press itself is critical to delivering a consistent, high quality and food safe product because it provides:

  • The first closed loop food safety system that allows us to remotely disable Produce Packs if there is, for example, a spinach recall. In these scenarios, we’re able to protect our consumers in real-time.
  • Consistent pressing of our Produce Packs calibrated by flavor to deliver the best combination of taste and nutrition every time.
  • Connected data so we can manage a very tight supply chain, because our product is live, raw produce, and has a limited lifespan of about 8 days.

Dunn’s blog post justifies Juicero’s existence and its business model by claiming the machine and its process serve to ensure a quality end product without a lot of work. The refund offer makes it feel less scammy, even if it remains overpriced and over-engineered. The examples Dunn offers aren’t compelling to me, but I don’t own a juicer, and if I did, I wouldn’t be compelled by stats indicating it squeezes with enough force “to lift two Teslas.” Its barcode scanning of produce packs could, in theory, notify customers of a recalled ingredient, or remind them to drink up before the packs expire, but… so could an email.

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