YouTube brings in big names like Ellen and Kevin Hart for new shows

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During its big Brandcast presentation YouTube made a pitch to advertisers based on some well-known names, with new shows on the way from Kevin Hart, Ellen DeGeneres, Demi Lovato and Katy Perry. Interestingly, this year’s slate of offerings is coming to YouTube for free, instead of the subscription Red package. YouTube’s message is that “Prime Time has gone online,” where it claims that more 18-49-year-olds visit YouTube than any TV network. It’s an interesting angle, particularly considering that YouTube just launched its own live TV package earlier this year.


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