Fossil hopes you’ll like one of its 300 smartwatches

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Back in March, Fossil revealed its plans to introduce 300 smartwatches in 2017, including a mix of hybrid analogs and others running Android Wear 2.0. The new wearables come from Fossil itself as well as brands like Misfit, Diesel, Emporio Armani and Skagen, all of which are owned by parent company Fossil Group. The firm says the idea here is to offer consumers more choices, since not everyone likes the same style of watch. Pictured above, for one, is Skagen’s Hagen Connected Steel-Mesh, a $220 hybrid smartwatch with a traditional design and features such as activity tracking, sleep monitoring and support for phone notifications.


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