A Stagnant General Electric Will Replace the C.E.O. Who Transformed It

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The company’s roots reach back more than a century, to the laboratories of the storied inventor Thomas A. Edison. G.E. today sells magnetic resonance imaging machines, provides financial and data services, manufactures light bulbs and performs drug research, among myriad other activities.

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In 2008, almost half of General Electric’s revenue came from service businesses. After G.E. shed NBCUniversal and much of its financing arm, more than 90 percent of its revenue now comes from industrial businesses.

G.E. revenue

in billions

Industrial

businesses:

Transportation

Renewable energy

Oil and gas

Energy connec-

tions and lighting

NBC

Universal

Health care

GE Capital


But as a rule, Wall Street does not like conglomerates. Instead, investors tend to prefer the clarity of companies with simpler product lines and fewer moving parts.

Mr. Immelt had spoken in the past of stepping down this year. But no successor had been formally named, and in recent months, G.E.’s lagging stock performance brought increasing pressure from investors and new urgency to questions about when he might depart.

Those questions were being addressed by the G.E. board on May 13 at a trendy hotel in downtown Manhattan, a location selected in part because it was a place where people seemed unlikely to recognize G.E. board members. There, four contenders for Mr. Immelt’s post lined up and made their case to claim the top job.

G.E. said its succession planning had been in the works for about five years, with a target of this summer. Activity accelerated in the past year, once the leading candidates had gathered wider experience across the company.

The company’s lead independent director, Jack Brennan, said that there had been an “ongoing dialogue” about the timing but that, in the end, everything “happened to marry up with the schedule we had in place,” which Mr. Immelt had agreed to.

Mr. Flannery will become chief executive on Aug. 1. Mr. Immelt will remain as chairman until he retires on Dec. 31. Mr. Flannery will then add that role on Jan. 1.

Mr. Brennan has fielded calls recently from frustrated shareholders, according to two people familiar with those conversations. In an interview, Mr. Brennan — a former chief executive of Vanguard, a large mutual fund firm — said: “I talk to investors all the time. And given my background, I get a lot of unsolicited advice.”

Investors’ calls for change increased noticeably two years ago when Nelson Peltz, an activist shareholder, and his investment firm, Trian, bought a $2 billion stake, making it one of G.E.’s largest shareholders. In an 80-page presentation at that time, Mr. Peltz and his team called on management to cut costs, buy back shares and further shrink G.E.’s finance business, GE Capital. Trian said its plan would sharply increase G.E.’s share price, to $40 or more by the end of 2017.

G.E. has taken some of the proposed steps, and its shares had risen more than 10 percent from the beginning of Trian’s campaign through Friday. Still, rival industrial firms did far better over the same period: United Technologies shares rose 43 percent, and Honeywell’s stock was up 46 percent.

On Monday, G.E. closed at $28.94 a share, up 4 percent but still below Trian’s target range. Trian was not consulted on the leadership change and learned about it Monday morning when the company made its announcement.

Even investors who praise Mr. Immelt for drastically reducing G.E.’s dependence on finance and shedding its nonindustrial businesses, like the media company NBCUniversal, welcomed the change. “Frankly, it’s the right thing to do,” said Robert Atchinson, managing director of Adage Capital Management, a $30 billion fund that holds G.E. shares. “G.E. needs to go to the next level of change.”

Mr. Immelt had to guide G.E. through significant shocks during his tenure. Just after he became chief executive, in 2001, the terrorist attacks on Sept. 11 battered the airline industry and other buyers of its equipment.

Later, the global financial crisis of 2008 delivered a severe blow, one partly self-inflicted. For years, G.E. had chased the seemingly easy profits to be made in everything from American home mortgages to credit-card financing in Japan. In some years, that business made up as much as half the company’s income, and G.E. became one of the largest lenders in the United States.

The finance buildup was begun by Jack Welch, the legendary chairman and chief executive and Mr. Immelt’s predecessor, who served for two decades and oversaw an era of tremendous global expansion. That emphasis on financial businesses continued for years under Mr. Immelt — until the 2008 crisis.

Suddenly, finance and the regulatory demands that came with it became riskier and less attractive. GE Capital’s size meant that it was deemed a “systemically important financial institution” in the years that followed, the official name for a lender that the government considers too big to fail. The designation cut into potential profits by imposing additional business restrictions.

Since announcing plans to sell off the bulk of that business two years ago, G.E. has sold a significant chunk, including a number of its finance operations in Europe. The “systemically important” designation was removed from GE Capital last year.

In the past few years, G.E.’s profit performance has suffered because lower oil prices have hurt the company’s big oil-field-equipment business. In October, G.E. agreed to merge its oil-and-gas unit with Baker Hughes in an effort to create a stronger business that could benefit from a recovery in oil prices.

A major part of Mr. Immelt’s strategy to unify G.E.’s many businesses was to invest heavily to transform it into what it has called a digital industrial company. He had said he wanted G.E. to be “a top-10 software company” by 2020.

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