TOP 10 TECH » Marketing

Google’s Knowledge Graph Shot Across Bow for Content Farms?

Brett Bumeter — Wed, 16 May 2012 18:35:46 +0000

Starting today with English language users who are signed in to the site, and expanding soon to all English-language queries, Google will serve up a concise summary box on the right side of the results page with key information on many queries.The company says there are already 500 million people, places and things that will trigger a Knowledge Graph-based summary box; Google expects the boxes to show up in roughly the same number of queries that now trigger Google Maps in search results. commentary:

While reading this article by Forbes, I couldn’t help but envision who on the web would suffer the consequences.

Content Farms, all those websites that hoped to provide the answer a click past a google search, the About.com’s, the Wikipedias, the Yahoo! Answers and many millions of blogs.

How are content owners at risk?

Well Google’s Knowledge Graph is simply going to provide the answer in the search window before anyone every visits a primary source.

Google has just farmed content from sites all around the world and claimed ownership as the primary source!

Sure it took them over a...

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(Is?) Engagement, Not Views, is Driving Todays YouTube

Brett Bumeter — Tue, 15 May 2012 20:33:03 +0000

What Does This Mean For Creators/Advertisers On YouTube? Viewers will stay with you if you provide good content, even if it’s longer than normal. For creators this means they don’t have to worry about length as long as the content is sound, and for advertisers, it means they need to get on the ball with unique content that someone on YouTube will want to watch. I’ve always preached go the Red Bull/Go Pro route and create stories, not ads. Sell your product in more of a product-placement way rather than splashing the logo everywhere and going with a typical TV advertisement. The longer a viewer is engaged, the more likely they’ll want to stick around and see ads that are tailored towards that content. This requires different thinking on the part of brands. How will they get people to watch their ad, and even if viewers are “forced” to watch, unable to click out of it, how do brands ensure that a viewer will watch the ad and not play Words With Friends while they wait? Source: Engagement, Not Views, is Driving Today's YouTube http://www.reelseo.com/engagement-vs-views-youtube/#ixzz1uyK6O3DW ©2008-2011 ReelSEO.com Online Video Guide commentary:

ReelSEO.com put out a very interesting article as they analyzed some findings from an AdAge article on YouTube’s views and engagement levels thus far during the year in 2012.

Someone (not sure if it is ReelSEO or AdAge as the level of curation sometimes obfuscates the source of the analysis) points out that even though total video views on YouTube decreased, Engagement on those videos increased. This means people are watching videos longer and getting more engaged, but not increasing the total number of videos they watch.

ReelSEO does hypothesize on the potential for those very long anti-Kony videos that picked up...

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Did Google Give Spammy Sites Juice Before Penguin?

Brett Bumeter — Mon, 14 May 2012 16:39:13 +0000

James Farmer at WPMU.org wrote a very interesting Penguin-related article, which doesn’t make the update look too great, despite its apparently honorable intentions. The update hit WPMU.org, sending it from 8,580 visits from Google on one day pre-Penguin to 1,527 a week later. According to Farmer, the Sydney Morning Herald spoke with Matt Cutts about the issue (which may or may not appear in an article), and he provided them with three problem links pointing to WPMU.org: a site pirating their software, and two links from one spam blog (splog) using an old version of one of their WordPress themes with a link in the footer. According to Farmer, Cutts “said that we should consider the fact that we were possibly damaged by the removal of credit from links such as these.” That raises a significant question: why were pirate sites and splogs getting so much credence to begin with? And why did they make such an impact that this site with a reasonably sized, loyal audience appears to be a legitimate, quality site, with many social followers? commentary:

As webmasters continue to investigate how Panda works (or doesn’t) some new evidence indicates two things:

Before Panda, Google must have given extra spammy sites more link juice than seems practical to anyone
Theme Creators (such as WPMU.org) who have links in the footers of the themes they sell or give away may have been hit hard after the Panda update

The conclusion for theme designers is to remove those footers links or put a nofollow on them and hope that Google gets their act together with Panda 2.0 soon.

...

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Target Will Stop Selling Kindles Due to Amazon App Practices in Stores

Brett Bumeter — Thu, 03 May 2012 00:18:59 +0000

Target, with almost 1,800 stores, is one of the bigger carriers of Kindles in the offline world, though most of the devices are sold at Amazon’s Web site. Like other big retailers, Target has been trying to figure out how to stop Amazon shoppers from visiting Target stores to check out products, and then buy them online from Amazon. It is a practice encouraged by Amazon; over the Christmas holiday, for example, the company offered a promotion on its Price Check app that gave shoppers 5 percent off any item scanned at a store. commentary:

More details have come out signalling loud and clear why Target is dropping Amazon’s Kindle and related items from Target stores. Seems this brick and mortar retailer is fed up with Amazon openly touting their competitive advantage to Target’s shoppers while in Target’s stores!

The Amazon Mobile App allows shoppers to scan a product in a retailer and quickly check and see if it is cheaper at Amazon. Target hints that Amazon should carry different inventory or something, which is not likely to happen unless Target starts demanding different products from its vendors, a practice...

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Google Penguin Analysis: SEO Isn’t Dead 5 Steps to Act Smarter

Brett Bumeter — Wed, 02 May 2012 18:56:32 +0000

The new Google Penguin update was a big change that has been very unsettling to SEO’ers, both blackhats and whitehats. It seems that everywhere you go, people who had previously considered themselves to be “professionals”, are now dumbfounded as their stable authority sites have moved from ranking in the top 5 for competitive keywords, to not ranking at all. What Did This Update Do and How Do I Recover? (By Reading This Post. Duh!) Microsite Masters is in a unique position; we have historical ranking data for thousands of websites. We have data on sites that are still doing great, and we have data on sites where rankings have tanked. We’ve decided to mine through all of this data (giving us a nice large sample size), and the results we found, although not unexpected by us, should give you a clear indication as to exactly how you should build and rank sites moving forward. The Five Steps Method #1: Create Microsites Method #2: High Quality Blog Networks Method #3: Diversify Anchor Text Method #4: Play Google’s Game Method #5: Run Your SEO Sites Like a Real Business commentary:

MicrositeMasters has offered up 5 good points for navigating the new Google Penguin updates. They also provide some convincing evidence for why your site may have been hammered during the latest Google update named Penguin. There are lots of good details and insights in this article, but for the average website or business with a website, I think the third and fourth methods they outline are the most likely to be used.

Most companies do not have the time to (waste) creating a bunch of micro sites that diffuse the message of their own website, so microsites are not the answer...

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Flashback Virus Profits by stealing Traffic From Adword Clicks on Google Search

Brett Bumeter — Tue, 01 May 2012 20:22:10 +0000

Ad-clicking Component The Flashback ad-clicking component is loaded into Chrome, Firefox, and Safari where it can intercept all GET and POST requests from the browser. Flashback specifically targets search queries made on Google and, depending on the search query, may redirect users to another page of the attacker's choosing, where they receive revenue from the click . (Google never receives the intended ad click.) commentary:

So a person with an infected Mac, performs a Google search in a browser, and the AdWords ads displayed on that browser when clicked take them to somewhere other than where the advertiser wanted them to go. Google seems to lose visibility to the fact that the ad was clicked, and the advertiser does not get charged. Unfortunately, the searcher/clicker ends up going somewhere unexpected, possibly dangerous.

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Good Picture Trumps Good Content-Exception Proves the Rule

Brett Bumeter — Fri, 19 Mar 2010 18:32:46 +0000

commentary:

Fast Company recently repurposed some good content about ad money. The original content was relatively boring, and as displayed in an informational teaser on the original site of Outsell, where they are essentially trying to sell a research report, one has to wonder how or if Outsell will stay in business.

Fortunately, Fast Company came along to save their Outsell’s bacon and possibly help Outsell sell more with a...

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A B2B Business Owner’s Imperative – 3 Reasons to Become Active in Social Media Now!

Joe Machuta — Fri, 19 Mar 2010 16:38:24 +0000

commentary:

Social media has worked exceptionally well for B2C businesses. It is a remarkably versatile medium for promoting business to the public. It works for B2B as well but it seems that not as many B2B businesses have embraced social media. That must change. Here are the reasons:

1. People continue to block interruptive marketing attempts and this becomes increasingly so day by day.
2. Because of the blocking, direct marketing efforts become more and more difficult to execute.
3. Direct mail is not often looked at think of the last direct mail piece you acted on.

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Small Business Can and Should Leverage Web 2.0 and Social Media Marketing Strategies

Joe Machuta — Wed, 10 Mar 2010 04:08:52 +0000

commentary:

The buzz these days is all about social media, blogging, tweeting, and Web 2.0 marketing strategies. Many large corporations are including these techniques in their everyday marketing efforts. It produces great results because the leads that are generated are warm leads, that is, they are people who are actually interested in purchasing or, at the very least researching what they are offering. In fact, it is revolutionizing the way companies market their goods and services.

Here is the interesting thing. This is largely the results of people taking their own personal consumer buying habits and carrying them to the workplace. The...

A B2B Business Owner’s Imperative – 3 Reasons to Become Active in Social Media Now! Social media has worked exceptionally well for B2C businesses. It is a remarkably versatile medium for promoting business to the...
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How to Speed up Artisteer WordPress Theme Load Times

Brett Bumeter — Sat, 27 Feb 2010 16:28:10 +0000

commentary:

WordPress despite being a fantastic CMS system and SEO powerhouse is notorious for slow load times of individual web pages. Google is expected to start ranking slow loading websites below faster loading websites this year (2010). So if you want to keep your site competitive even at an SEO level, you need to speed up load times. Besides a faster loading web page will make your visitors happier!

4 Tools to Help You Speed up Artisteer Themes and WordPress sites

Artisteer Discount Code/Link

If you would like to get...

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