Archive for the ‘Monetization’ Category
iJango is the Scam Da Jour Like Google in the late 90’s
From time to time, I will write a comment on a blog that is so damned long, that it just doesn’t make good blogging sense to publish the thing as a comment. I say if your comment grows beyond 1000 words (for me) or maybe 1 quarter the length of the original article for your average person that is more sane than I am, then you should publish it on your own site!
So today, I read this great article by Jon Payne titled
Online Marketing MLM Schemes & Scams, iJango & Over-Hyping
You should read it. Its a great article. You will learn something reading the article. That goes double if you are trying to understand business models in online marketing, blogging, seo or search.
Go read it. (Sure click away, do it now, the rest of this article won’t make sense until you do!)
I must warn you the article is over 4,000 words long. If that’s not your cup of tea, click away. Anyone that fears word count should probably not read any of my stuff anyway, because I’m a long winded(worded) blogger. Wordcount doesn’t scare me at all.
By last count of this article it was close to 2500 words
I like to read. I like to writer, hence I blog.
So if you read the article and you are now back, thanks for coming back! (Drop me a comment or something, maybe your twitter link, odds are you are my type of people, or just some internet loon that doesn’t know any better, either way you know what they say, “keep your friends close, and always monitor the location of your internet stalkers!”
So this is my comment to Jon on the subject of iJango being as much of a Scam as Google
Great article, about half way through, it struck me that this would probably make a good ebook or at least a white paper (just add stats)
I thought your perceptions, especially on your two friends in Baltimore were very interesting and enlightening.
Back in 2005 I left the world of accounting and began working online after a friendly little run in with the some Chinese mafia types that bought a division from Motorola that I happened to work for at the time.
I had an over developed sense of skepticism back then and still do today. That came to me in part from years of work in multiple industries, along with too many years spent in school, and a couple death threats from some people that made a billion dollars per year helped me hone that skepticism even more.
Read about the CIT Group Connection to this craziness if you like
Is CIT Too Big Too Fail for China? – Note the mis-spelled title! I love associated content sometimes
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Point is, when I started working online, I rapidly learned that even with my training and experience (at that time likely fitting the profile of the targets of the ebooks mentioned above) I could rarely tell a legitimate website from a scammy website or company when it came to online revenue topics.
I used to work in credit, giving credit lines ranging from $5,000 up to $1 billion (Verizon Wireless 2001). It was my job to review companies based on their merits and then put my companies money and my job on the line with the decision.
But when I entered this area of the online world, the tools used by both legitimate and illegitimate companies and everyone in between were exactly the same, thus the results could be very very similar.
Furthermore, having my over developed sense of skepticism and having worked companies like Verizon, Motorola, Wal-Mart etc. I also happened to know that just because a fortune 500 or 100 company makes a lot of money, has a lot of customers, and a lot of employees, it doesn’t meant that they are not the role model for social responsibility.
As this is an SEO blog, and as I work in a couple niche areas of the SEO industry (I don’t work in PPC, not my thing, don’t claim it to be etc etc) but SEO I know a thing or two about. [further disclaimer, if you want to hire an SEO consultant see the author or the commentators above before you talk to me.] All that said, Google provides the primary play ground for people to play in today. They have this interesting little concept of ‘do no evil’ built into the foundation of their company.
Yet, they are a corporation, which by its very nature (read up on the foundations of corporate law in the US over the last 120 years) is designed to shield the business entity from the mistakes and problems it or its employees might make. End result, when Google or its employees make mistakes or go after a business or industry, people get hurt. When people get hurt, some people view that as a type of evil, but Google as a corporation established to do no evil is a bit of an operating paradox, similar to the Ijango business that on one hand says one thing on its website and says another in its TOS.
That’s Google too, just bigger, with more money, and low IQ bigots.
What’s the point?
I’m not promoting ijango, I stayed away from that event the other night.
The point is that for the most part, anything that can make you money on the internet can typically be learned with out paying anyone for it.
Right from go, if anyone wants to charge you to teach you something on or about the internet, your skepticism radar should start going off immediately.
Does that mean you should never pay to learn anything? From a ebook? from a book on amazon? from a school or college or university?
No, it doesn’t. Some people have to learn things the hard way.
Everyone’s definition of the ‘hard way’ or ‘life lesson’ or ‘hard lessons in life’ is a little different.
- Some people have to pay for information because Google doesn’t always work well (often doesn’t, and often the info isn’t in a form that Google can even find)
- Some people can not use good information when they find it. They just aren’t prepared to put a lesson to work for them yet. I can tell a person how to grease the bearings on a car, but if they don’t know how to remove the lug nuts, they are sol.
- Some people will buy scammy information and not learn the lesson that it is scammy
- Some people will perpetuate a scam to recoup their money or time investment, some will do it because they do not know it is a scam.
- Some people will push a dream knowing that eventually a dream can become a new type of reality, (like a Google that came up with a crazy idea that the number of links might help build better search results and charging people for PPC could be tied to that Search Engine to make a profit, and despite the millions if not billions of dollars of click fraud that followed immediately there after, eventually developed into a quasi legitimate business that many people accept and believe in. (if you want a different analogy study up on what it takes for a country to become a sovereign nation or a cult to become a religion-> a lot of belief really and not much else)
- This list could
go on and on and on . . . Go watch Idiocracy if you want to see how dumb people are becoming ~ I wonder if there is a connection between Brawndo and iJango????
So anyway, as we attempt to avoid drinking the cool aid, we have to do it knowing our own subjective perspective. At the end of the day it is completely impossible for any person to be completely objective. Absolutely impossible, no two ways about it, I literally tested out of rhetoric in college after proving this (to a subjective college professor) in words, meaning I’m more than happy to debate it, but be prepared for a long winded discussion.
Its easy to castigate iJango, mostly because there is a lot of easily identifiable bad press behind the guy that founded it.
If he didn’t have a bunch of failed businesses, back child support and complaints in courts around the country, but instead had an MIT pedigree, he might find is business concept more tenable. (and he wouldn’t be pitching it to a bunch of people in a hotel ball room that cost a couple hundred dollars)
Google is not considered a scam (these days) because they survived long enough to prove their critics mostly wrong, survived enough of the lawsuits that showed their scammy nature and flawed algorithms, survived long enough to compromise their do no evil mission justifying that compromise with their sorbanes-oxley requirements to attain shareholder value because they are a publicly traded corporation.
But at the end of the day there isn’t much difference (more objectively speaking) than Google and iJango.
They are both just tools. If iJango develops the critical mass of people to make it the preferred tool over Google, then Google will become the new Yahoo and iJango will become the new Google.
The best tool does not always rise to the top (blueray, betamax, digital cellphones, any recently available generic drug replaced in the pipeline by a new drug with a big marketing budget, say the purple pill . . . ., Xerox’s PARC desktop computer of 1972, which was promptly ripped off by both Steve Jobs & Bill Gates over a decade or two later)
If you haven’t seen the Triumph of the Nerds Documentary by PBS, that’s definitely worth paying some money to ‘learn something’.
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Unanswered Questions
At this point you may have a few unanswered questions
1. What’s this guys Twitter Address? (I want to follow him)
2. What’s this guys twitter Address? (I want to make sure I’m not following him)
http://twitter.com/michael_vick
3. Trivia – What S&P 500 is in the news this week that helped launder money for the Chinese company that threatened to make Brett disappear?
The CIT Group ~ I don’t think they realized their complicity at first, why they chose to continue is their issue.
4. Will you be at Blogworld in Vegas in October?
Yes, but that’s an irrelevant question
5. Have you ever purchased anything from iJango or Google and been ripped off?
I’ve never purchased anything from iJango and don’t plan on it. I have run PPC ad campaigns through Google Adwords, and always felt that I was not getting enough ROI from the results. I have also registered domain names through Google, one third of those registrations and the services they were attached to were not delivered successfully correctly and I think I was ripped off because Google didn’t staff that area of their company correctly.
6. Do you make more working online now or did you make more working in corporate finance?
That’s none of your business, but since you asked, I will tell you that working online is not a get rich quick type of area for most people. At the peak of my corporate finance career I made about $100k per year, and was rewarded with death threats for myself and my family not to mention a 3 – 6 hour round trip commute everyday.
Working online as a blogger and web designer, and marketing consultant ( I too do not really need more streams of income) I make about half what I made in corporate finance, but no one has threatened to kill me, nor my kids, I have not been required to become a whistleblower for the IRS, I have not had to hide out on the Lamb in a different state with my name on an FBI watchlist of people that should be considered homicides immediately if they are reported missing. I also have zero commute and work on a fishing dock, so fuck you Chinese Mafia types!
7. Will you teach me to do what you do if I pay you a lot of money? Any money? Buy you a 12 pack of Coke Zero? Promise you a potential job and then chat with you for two weeks until I pump as much useful information as I can pump out of you while still maintaining the farce that I have consulting work for you before I break the news to you that I no longer have the budget?
Yes to all of the above. I help people learn how to do this all the time. I typically try to help them for FREE, but I do charge for some of my training services. Bottom line is that if you want to come to our community events, you can learn for free, if you want to learn it right away now, put it to good use, and learn it on your schedule and not mine, then you have to pay me to schedule the time in.
8. Do you think Matt Cutts is a Paid Schill?
Yes, isn’t that obvious? He’s an employee of one of the largest marketing companies in the world. He’s like a Microsoft Tech Support Call Representative, except he’s competent. If you are an employee, I’ve got news for you, ‘you are a paid schill’ that goes double if you get paid to blog, write about your company. I’ve never met him in person (which doesn’t matter). He seems like a nice guy as far as his online persona goes, but if you read that original article, you might now understand that there is a difference between an online blog persona and reality and that goes triple for anyone that speaks regularly at social media events)
I don’t have a problem with that btw. This gets back to that subjective versus objective debate. I personally just thinks its important to be able to recognize the fact that the cool aid is spiked with AUM (See The Illuminatus Trilogy by Robert Anton Wilson and Bob Shea)
Very funny book and as far as I can tell the first fiction work to talk about the Illuminati (dates back to 1969-1972)
9. Will these post blog article questions ever end? rong>
Yes
Scoopt is Scrapt
Scoopt the company that hoped to pay people for taking images and then licensing those images out to various different media outlets is closing.
The global recession is taking its toll on Web 2.0 and Social Media companies that are not executing on solid business plans and it would appear that British based scooped is now among those ranks.
Dear Scoopt members,
I am sorry to inform you, as a member of Scoopt, that we have decided to close the business. We will not be taking in any more imagery after February 6, 2009 and will close the upload application. We will also cease licensing any imagery through Scoopt on that date.
Our experience with Scoopt has taught us some very valuable lessons. We remain convinced that there is a demand for this kind of material as part of an editorial product, but for the moment are choosing to focus our energies within Getty Images on our core products in news, sport and entertainment.
It has been a pleasure working with Scoopt, your pictures have provided a fascinating snapshot of the circumstances in which you find yourselves and have added valuable viewpoints to the news service we provide our customers on a daily basis.
A holding page will remain until March 6, 2009 but from February 6 we will not be accepting any new imagery and so the upload path will be closed, and the galleries shut down, at which point all rights over the photos revert to you, the copyright holders.
All Scoopt content that also appears on Getty Images will initially be reviewed and any Scoopt member that has photos deemed to have longer term value on Getty Images will be offered a separate contract. To be clear, on February 6, 2009 all Scoopt content will be taken down from the Getty Images website and only be reposted, once the relevant contractual relationship with individual photographers is in place.
If your material is selected for continued inclusion on Getty Images, you will be contacted directly. We will be posting some FAQ’s on the website to try to answer any questions you may have, so please do refer to this section.
Please note that we will be retaining your contact details in order to service any outstanding payments that are due and in case there should be need for a further communication update. If you would like your details removed from the database, please respond to [email protected] with the words Remove Details in the subject line, and citing your Scoopt member ID.
Please use the email [email protected] for all correspondence regarding the closure of Scoopt
Thank you for all your enthusiasm and support which have made Scoopt such an exciting place to work.
From the team at Scoopt
Alternative Image Services
It was an interesting business model, and one I think can ultimately work, but there are other competitors out there already and some pay for the photos in SEO links rather than in actual money to the owners of the picture.
In an era where knowledge is power and money, that type of payment might be more valuable in the long run using services like Acobox that provides bloggers with free blog images and artists or copyright holders with benefits in the form of name recognition, buzz and backlinks.
Acobox offers a WordPress plugin, much like Zemanta, which offers a WordPress plugin, Firefox plugin and a WindowsLiveWriter Plugin. Zemanta currently does not provide users with multiple image size options and you end up with a one (small) size fits all type of image.
Note. I’ve used Scoopt and Zemanta. I have signed up for an account with Acobox but have not yet received my account details so that I can activate it and put it to good use.
Growing Pains for TextBroker.com
Its never pleasant to experience, but it does happen, especially for new start up web companies. If you have any measure of success and growth, you are usually going to experience some type of system crash, website crash, or db crash. To help prove the rule, TextBroker.com that launched this year had a bit of a database crash this week.
From my perspective there are two important things about measuring a company during a crash. Looking at whether or not they are able to get their site working again with no loss of data and looking at how they respond to the crisis to keep their stakeholders informed. So far, I’m not seeing any troubling warning signs with TextBroker.com but would be interested in your feedback if you have seen something yourselves.
Here’s the message from Jan Becker-Fochler their CEO
A database crash is never pleasant, particularly when it happens on the weekend before Christmas. Unfortunately, this is exactly what Textbroker.com experienced two days ago.
We became aware of the problem on Friday at 3 AM EST. After a few hours, we realized there was no quick solution and decided to temporarily shut our database and our service to avoid further damage.Our software developers have been working around the clock to resolve the problem and retrieve all the data as fast as possible.
At the time you receive this message, Textbroker is back online in normal operation.
However, if you should experience any problems in your account, please contact our support team at [email protected]
In order to do justice to our downtime, we have decided to extend all deadlines – which is very important for clients and authors.
Advantage for clients:
Since it’s the Holiday Season, many of you will not be in the office to check and manually accept the articles you receive. To give you enough time to check your authors’ work, we have switched off our automatic article accepting feature until 3 AM on Monday, December 29.Advantage for authors:
In case there is currently an article in your account on which you are working, the deadline will not occur before 3 AM on Tuesday, December 23.It only remains for me to add that we are very sorry for any inconvenience you may have experienced because of our downtime.
My team and I wish you Happy Holidays.
Jan Becker-Fochler
Here is the subsequent message I received once I logged in to check my client account.
Unfortunately we had a major database error Friday morning (12/18/2008) at 12:01 AM EST. We have solved the problem using a backup version of our database, unfortunately meaning that all orders placed from 12:01 AM EST (12/18/2008) to 9am EST (12/18/2008) have been lost. But of course your account has not been charged for those "lost" orders. If you have placed orders during that timeframe, please check your Project Administration area and place those orders once again if necessary. We are very sorry for any inconviniences. If you should have any problems, please send an email to our support: [email protected]
That said everything else about my account seems to be just fine, and my account balances are all correct.
Is Revver coming Back Up? Will They Pay People?
I was just about ready to write the final obituary on my favorite video sharing service, Revver. They have been down for days, and even before they were down, I could no longer upload videos to them via TubeMogul, plus, many users have been complaining that they have not received a payment from Revver for the last 2 months!
This Revver activity chart kind of shows the days they went dark, but I think the drop off in mid October might actually have signaled some of the first problems(slow loading videos, pages not found etc)
Well, just when all was looking darkest, the site lit back up again and the python errors seemed to disappear. The site is still running slow as a dial up connection, but up is better than down. Who knows, maybe all those videos will not be dropped from Google’s index even.
Whether Revver will stay up, pay anyone or go back down again is still anyone’s guess.
Here’s my recommendations:
- If you have videos on Revver, make sure you have them backed up.
- Download them from Revver if you don’t, and upload them to a more reliable video server.
- Don’t delete your videos from Revver. That will just waist time and possibly make things more unstable. A little retribution might feel good temporarily, but its not going to do anyone, including yourself any good.
- Let us know if you actually get paid(and we’ll share too). Getting paid is always one of the best ways to gauge whether or not a business is going to stay alive or not. If they can’t pay you, odds are they can’t pay anyone including employees and hosts.
That’s all I’ve got for now, will share more as I find it. Guess I picked the wrong month to try and run a viral cooking show under the concept of will it fry (like will it blend) but using a paella pan instead. That’s the breaks.
PayPal Double Charge Woes
This week I experienced a first with PayPal. I was double charged for a debit card transaction. I charged X Amount of money on my Debit Card.
The firm that I paid received X Amount.
PayPal then reduced my account by X Amount once.
Then PayPal reduced my account by X Amount a second time.
This was not a transaction where they initiate the charge just to confirm my balance. This was a completed transaction.
This happened at the end of September. About 5 days after the transaction I received the following email:
Due to a processing error, you were debited twice for a PayPal Debit Card transaction(s) you initiated on September xx, 2008. We apologize for any inconvenience our error may have caused.
We are in the process of correcting this matter and will refund the duplicate payment(s) directly back to your PayPal account balance.
If you have incurred any banking fees as a result of this issue, please contact us within 10 business days to request a refund. We may request copies of statements or receipts showing the amount of banking fees or charges that you incurred.
Please know that this is not intended functionality and future PayPal Debit Card transactions should function as normal.
If you have any questions or concerns, please feel free to contact us at (888) 221-1161.
Three days after receiving this email, I still had not received a credit to my account. I phoned in to PayPal to find out where my money was. The merchant did not have it, I did not have it, and PayPal had not apparently done anything yet.
The phone menu system of PayPal was extremely troubling, I finally was put in touch with an ‘Agent’ who promptly became confused by completely unrelated transactions with different amounts on my account.
They gave up and transferred me to someone in the debit card section of PayPal, where I am on hold now.
Bottom line lesson here is always follow up with your PayPal account.
Currently, I’m out a bunch of money waiting for PayPal to get their own accounts fixed, which they knew were out of whack. Fortunately, I did not immediately need this money for bills or fitness equipment or food or something.
Expect a Credit Check from PayPal if You Receive a Large Payment
If you transact with PayPal on a regular basis, you may feel that the account operates much the same as any other bank or credit card account. In many ways this is very true. However, it is still an online payment facility and in some ways their security is tighter than other systems.
If you receive a large payment over $2,000 – $5,000, you can likely expect a temporary restriction on your account and a request for a personal or business credit check depending on your account type. If you are a US citizen this will likely require the submission of your social security number or a tax identification number, a common attribute many professional bloggers use anyway.
Common Notification Message from PayPal for Credit Check
We recently reviewed your account, and we need more information about your business to allow us to provide uninterrupted service. We would like to return your account to regular standing as soon as possible. We apologize for the inconvenience.
Why do I need to provide additional information about my account?
We require additional information about your account for the following reason(s):Nov. 17, 2005: PayPal occasionally performs credit checks on selected account holders. Your account has been selected to go through this process. We must complete a credit review in order for the warning on your account to be lifted. In most cases, the account holder’s personal credit is analyzed using a Social Security number and an address likely to generate a match with a credit bureau. Please log into your PayPal account to provide this information. If an examination of your business credit would be more appropriate, please contact our customer service department to supply your Tax ID number.
PayPal like other banks is required to report large transactions to the US Government under SARS and several other systems and laws. To complete these reports, they need your social security number. The purpose of this is to give the United States Government enough information to track activity and insure that a person or group of persons are not engaging in money laundering activities.
This is a common activity that occurs when people buy cars, or large dollar items. Credit checks help the company on the front line assess the likelihood of a potential credit freeze by other companies or banks as well. This technique can be used when you apply for loans, credit, or even if you get a car insurance online quote.
ACT RIGHT AWAY! Do Not Do Nothing
It is very important that you comply with this request as quickly as possible. Otherwise, your restricted account could be locked and you could be prevented from receiving, sending or withdrawing money.
In addition, PayPal may also require you to ‘set your credit check address’. You may recall setting a business address and or a home address. This is an additional section or button in the same section of PayPal, a new feature that can be triggered by random or by large transactions.
PayPal Limits Transaction Sizes to No More Than $10,000
Softduit.com to Begin Offering Profitable Blogging Tutorials
If you are a blogger, writer, or someone that likes to create any type of digital media on the Internet. I’d like you to be introduced to a project that I’ve been developing the summer. I am creating and compiling a series of instructions on profitable blogging at Softduit Media.
I’ve actually been doing this for about the last three years, and I’ve tended to help people through individual tutoring and mentoring sessions. Over the years I’ve gathered a lot of tools, a great deal of know-how, and the ability to teach anyone how to make money through digital media online.
I’m not offering a get rich quick scheme, and I do not charge for my services. This is free. It benefits directly from helping people to grow their skills in this area in improving the network of bloggers, writers, Podcasters, and video bloggers working on the Internet. I’m trying to make the pie bigger, stronger and a whole lot tastier.
I’ve compiled some of the initial tutorials for beginner and intermediate levels, and within two weeks I will be launching the advanced section of the site which will offer a number of in-depth tutorials and studies introducing students to all sorts of tips and tools and services that can make you money on a regular basis.
I’m not promising anyone free Caribbean cruises nor an early retirement, but you can make a comfortable living doing this, and you don’t have to be a web celebrity to achieve success. From what I’ve seen, this can work for anyone on the Internet with half a brain, the ability to put useful thoughts together, and especially for people that have strong creative tendencies.
I would say that any idiot could do this, but that’s not my goal. I don’t want to help the idiots on the Internet to make money. There are too many of them already there, but I do want to help people bring something useful to the table and actually make the Internet a better place, more entertaining, more informative, more useful or whatever it is that you do or can add to this great pie.
Chitika Now Has Ads Compatible for All Websites
That was the message I received yesterday in my inbox from Chitika. They previously offer website and bloggers the options of displaying ads that historically include products. So a person might see an ad for a printer somewhere, click the ad and go buy it. The website owner would benefit from this on a cpc basis typically.
That was great if you ran say a gadget blog or a auto blog, but if you wrote a political blog or a finance blog it was pretty useless.
Well these days they are offering up a new and improved advertisement market that caters to websites of all shapes, sizes and topics from travel to finance, sports and more.
So now if you have a topical blog about places or concepts, they might have a performing ad that could make a good fit in your monetization scheme. They still seem to not be a contextual advertising company like Google and Google’s adsense program, so theoretically the two programs should play nice together without violating either set of terms of service.
So if you are running a diet and exercise blog, you might pick up some more revenue from advertisements for Phentermine no prescription as opposed to trying to convert your readers on the latest MP3 player from some techie shopping site. It does seem like an improvement, and as the ad channel fills up more it will probably be a better fit. The trick with these things is to strike while the new ads are hot, but not too soon before the new ad formats are fully tested.
Good luck and hopefully you will benefit from more revenue. I say that not wanting the internet to be spammier, but I do want more people on the internet to be more succesful so they can afford to put more time and attention into generating better and more content.
Partnering with a Web Network Might Cost You Revenue, Profits and Metrics
This week I had an eye opening experience. I met a very successful website owner and internet personality that is not being compensated well for their work or content. I won’t name names or provide URLs for this example as I myself am still trying to understand what has gone wrong with this specific business model.
I can take a look at consumer products, site unseen sometimes and spot the flaw. Such as in a wireless home security product from ademco. Having worked in intelligence, I can tell you that the easy way to defeat the system is by jamming the signal. However, with the internet, things are not always as obvious.
The thing about this broken business is that the site has very very high numbers in terms of visitors and subscribers. The problem is that the owner of the site does not own their revenue stream. They own the site, but they work through a network that sells ads for them along with other site owners. That network then pays the website owner a monthly contract amount for being part of the network.
Fixed pay for adjustable revenue
That may sound like security to web owners that do not want to ride an advertising and revenue roller coaster, but consider what happens when you start off small and your site gets big. When the site blows up with fame, you do not receive the rewards. You are still locked down at the fixed contract rate from the days when you were a small nobody.
So the problem becomes what to do when you are a content producer that is being underpaid?
The obvious answer is to renegotiate or jump ship.
That’s not an easy decision to make under the best circumstances and in this case even tougher. The company managing the ads and the revenue also manage and hold the metrics of the site performance. They essentially are holding the purse strings and the scale measuring the gold dust. To jump ship or renegotiate, or just keep your accountants honest, website owners and content producers have to have access to and control over their metrics.
Anything less than that and you are hamstrung when it comes time to make a decision. In this case the situation is one where the content producer, relies on them for salary, for promotion of their site, for ad sales, and metrics. When things need to be promoted more heavily, support is not there. When earnings are higher, bigger compensation is not there. When ad sales slip, the sales team is not responsible, and in many cases other content producers and their needs dictate and drive when things happen at a network level, leaving the content producer of my case out of the loop.
It goes to show that when you trade security for control, you may benefit in the short term but in the long term its very difficult to get the control back and that in turn makes security a bit of a myth. If a network leverages your site to push other sites, that does not help you. In fact, if the network can not maximize results on your site, they are probably failing to do so on other sites in the network and that is bad for business and will probably be the unraveling of the network ultimately and the end of nice safe checks.
My advice, keep your own controls, keep your metrics, know your risk in reality for what it is and manage it. Don’t hide behind the skirts of a network that doesn’t really protect you at all.
Google Tests More Adsense Variations
Here’s a quick little video (about 18 seconds or so) that shows a new concept Google has been testing for about a week or so (based on the reports I have read).
I managed to capture a quick video example of how the scroll options work with this new ad arrangement from Google.
I have to admit, that I am skeptical about just how well this format might work with adwords text links or even banners for that matter.
I could see some potential where people see an ad that is close to what they are looking for and want to scroll through other options like they might in a Google search engine search, but let’s be real for a second. Adsense ads are not search engine results so if you read an article about a flat panel tv and see an adsense ad that mentions tv wall mount and you think, ‘hmmm wonder how much that costs?’ would you really consider scrolling through your advertising options before clicking on an ad?
Maybe you would, but I suspect most people would just go straight to Google search and look for relevant results.

