While browsing around on Facebook today, I spotted a great ad campaign executed by Southwest Airlines the darling of the airline industry. Its simple, ‘Fan Us’ and we’ll enter you in a contest for free airline tickets roundtrip.
Its simple, easy, will help them build up a large fan following on Facebook, which will enable them to engage in more direct marketing via Facebook techniques in the future, and it conveys an overall perception that Southwest is nice.
No stupid forms to fill out
No silly off facebook websites to visit
No difficult buy in
Does generate a large Facebook fan base, which will show a level of communal good will towards this company for months and years to come
And it simply costs them a few free seats