James Farmer at WPMU.org wrote a very interesting Penguin-related article, which doesn’t make the update look too great, despite its apparently honorable intentions.Commentary:
The update hit WPMU.org, sending it from 8,580 visits from Google on one day pre-Penguin to 1,527 a week later.
According to Farmer, the Sydney Morning Herald spoke with Matt Cutts about the issue (which may or may not appear in an article), and he provided them with three problem links pointing to WPMU.org: a site pirating their software, and two links from one spam blog (splog) using an old version of one of...
As webmasters continue to investigate how Panda works (or doesn’t) some new evidence indicates two things:
- Before Panda, Google must have given extra spammy sites more link juice than seems practical to anyone
- Theme Creators (such as WPMU.org) who have links in the footers of the themes they sell or give away may have been hit hard after the Panda update
The conclusion for theme designers is to remove those footers links or put a nofollow on them and hope that Google gets their act together with Panda 2.0 soon....