If you are wondering why the recent Microsoft and Facebook agreements are so relevant, consider a couple things. Facebook membership and usage grows at leaps and bounds. Facebook is becoming one of the primary places for people to go on the internet, and while they are there, they search for things and people. More people and groups right now than anything else, but that might change soon.
Bing web search is now integrated into Facebook search. Perform a search in Facebook and if there is no direct search result within Facebook itself, you will see the top 3 results from the web powered by Bing, Microsoft’s search engine.
Recently I completed a web site roll out for a client of mine via Softduit Media. Its a graphic design site in Iowa called Design 26 (http://graphicdesign26.com ). The site is relatively new, but rapidly moving up the search results in its niche, including the search results within Bing.
One of the bi-products of that foundational search engine optimization of the site we set up is that the site is now also on the front page results in Facebook for ‘urbandale graphic design’.
If you expand those results, they are also listed a second time in position 6.
From a cultural perspective people are not using Facebook as a search engine, very much. However, the cultural shift that turned YouTube into one of the largest search engines on the internet behind Google, could also work in another social network like Facebook, but this time the search is powered by Microsoft. Optimizing for Bing may have never before been so important, but it will be now.