Quick Tips on Getting New Long Tail Value out of Old Sponsored Posts on a blog

Let’s say you have 50 or 100 or 1000 old blog posts on one or more sites that were sponsored articles.  You were paid up front for a short time advertorial essentially.  That was years ago and those posts haven’t brought any revenue to you since.  :(

Plus, the FTC has changed the landscape of online marketing and now you have to go back and consider adding some new form of disclosure to an advertorial.  Lots of work for no revenue, all cost, no profit, plus if you don’t you risk who knows what from the FTC.  :(

QUICK TIPS (ok not so quick) to get those old articles earning money again!

There are several things you can do in conjunction with each other to get those old deep links earning you some money.

  • First, realize that what ever work went into those articles in terms of copy, research, writing etc, is long sunk.
  • The risk of FTC issues is as real as your geographical address if you reside in the US (If you live in Canada, the UK, the Pacific Rim, feel free to laugh at the FTC all you like.)
  • Now, go over to Skimlinks.com and sign up for an account. 
    • They essentially turn old deep hyperlinks going out from your site in to current working affiliate links if there is an affiliate program through their collection of multiple networks traversing the world. 
    • They aggregate affiliate links through multiple networks at commission rates that are often higher than you can get individually. 
    • Get your account up and going and load the javascript onto your site. 
    • If someone clicks on one of your old deep links and buys something, you get a commission.  $$$
    • Pretty easy for just copy/pasting some javascript in your footer!
  • Skimlinks is a good option, BUT for advertorials, it will likely only convert if you had kick ass copy on a page that draws a lot of natural search results. 
    • If your copy was written for 2006 and not 2010, it might not convert so well no matter how good it was. 
    • If your page hasn’t drawn a new hit in 2 years, well then its really not good for much of anything, almost.
  • SO, identify your articles that you want to target.  For example, I recently went through an old blog, I filtered for all articles that still had a CountTrakula.com link in it, an old PayPerPost tracking mechanism, then I further filtered for articles from 2006.  THESE WERE OLD AND TIRED! But some of those posts still have some power,
    • Some have lots of incoming links
    • Some generate traffic!
  • So next, you need to install the Redirection plugin into your wordpress site. 
    • Don’t have your blog on WordPress?
    • Move your blog over to WordPress and stop fooling around.  :)
  • Now, start redirecting those old links to either your home page or a category that is relevant for the post.
    • Essentially you are salvaging those backlinks.  yes they are over 18 months old in my example, but a backlink is a backlink.
    • I had a few hundred to do myself, not a job for one sitting.  So make sure you have a good audiobook to listen to or TV show to partially pay attention to, and then start copy/pasting/clicking away
  • Once your redirects are set up in full or either in a batch, go back and check your redirection logs. 
  • image
    • Look for old posts that are logging actual redirects to your home page or categories. 
    • If you have an old advertorial bringing traffic to your blog for ‘drug rehab’ and you don’t have a better destination for that traffic on your blog,
    • then log into one of your affiliate programs and search for a new affiliate program that has a high conversion rate for ‘drug rehab’. 
    • Get the link for the program, then go back to your site, and replace your redirection destination link with the affiliate link! 
    • Now all that traffic that was coming into your blog for an advertorial and likely bouncing away, screwing up your stats, and not doing anything for you is getting pushed to a high converting affiliate program where it might actually do that Google searcher some good and
    • make you a commission!  $$$
    • Pay attention to your redirect stats.  If it stops bringing people in, then change that redirect to a new 301 redirect back to your home page to salvage backlinks.  This puppy is harvested!
  • If for some reason you like the traffic on that particular topic, but don’t want to send it to an affiliate landing page cold, then write up a NEW blog article that covers that topic or category
    • Then change that redirect from over to your new article.
    • If you are smart, make sure the article includes an affiliate banner to something useful, or at least some chitika or adsense ads or something.  I don’t want you to starve!  :)
  • Sometimes a Rewrite may work too…
    • You will not want to rewrite every article, but every now and then your original article may be pretty damned good and still relevant.  If so, polish that puppy up, and republish it with a current date.  Remove the old sponsored/advertorial references and OWN that new article yourself.  Find some new way to mix advertising on that page for that article, especially if it is pulling in traffic! 
    • Plus, if it is pulling in traffic, do something on that new re-written post to really try and lock in those readers to subscribing with you.  You already know that it is bringing people your way, do something good for them, and try and get them to come back or stick around.
  • A large percentage of your old advertorial articles from years back will not be relevant, will not have traffic and will only bring you minor backlink boosts.  That’s ok, don’t sweat it, at least you removed the liability stemming from the doubt over the FTC’s poorly conceived and executed new rules.  :)
  • For that 10% that can do something for you, well more power and a little extra revenue to you!  :)

Bonus – if you do leave old deep links in any old article, make sure you put a rel=”nofollow’ tag on it if you hadn’t already.  Might as well please Google while you are at it. 

Searching for the Flat World Collaboration Swiss Army Knife – MavenLink

This is a Sponsored Post written by me on behalf of Mavenlink. All opinions are 100% mine.

For several years now I have been looking for a more efficient means of collaborating with people, working on projects with clients, managing the deliverables and changes to those projects and monitoring and collecting the remuneration.  Basically, I just want a tool that makes it easy for me to work my magic, keeps my customers happy and gets me paid without too much effort!

I found something that may fit the bill called Mavenlink

Old Broken Process

When I work as a consultant, I work on a prepaid basis.  I do this primarily to keep things simple.  It works, and the type of consulting services I provide can be completed soon after I am paid.  With more complex multi-phase projects I stagger the pre-payments for each phase.

image

Here’s how the process works.

  1. I create an Estimate in Quickbooks Online, a service that I pay about $25 per month for, which I find cheaper than buying and maintaining a full version of Quickbooks on my computer.
  2. I send out the Estimate to my Clients as a means to initiate the Review, Discussion, negotiation and Finalization of the Project plan.  Once everyone is happy with the plan,
  3. I create an Invoice which becomes the Project Requirement.  I Print this as a PDF and send it to the customer for their records.
  4. I then separately send a PayPal invoice for the same items, referencing the Invoice number in the PDF.  This enables my customers to pay via PayPal or Credit Card if they so choose and generally makes my life easier than waiting for a check in the mail.
  5. When I receive the payment, I then go back into Quickbooks and receive the payment and clear the invoice as paid.
  6. Finally I complete the project and deliver what is required to the customer.
  7. I repeat this process for additional phases of a project.

Its really a bit of a pain in the butt.  It is slow, cumbersome and can sometimes take more time than the actual project!  I purposefully DO NOT charge for small services because it is not worth my time to mess with the invoicing.

I’d love it if Quickbooks had PayPal Invoice integration, but they do not.  In general Quickbooks is overkill for my business needs on many levels, but it does provide me with scalability if business grows substantially.

So today I came across a service through a referral on SocialSpark.  The Service is called Mavenlink (which caught my eye as my first blog’s name is Maven Mapper’s Information).

This service provides consultants with the capability to manage a project, pitch the proposal to a client, lock up the terms of the project agreement, track the progress and manage invoicing and payments via PayPal.

Project Platform

image

Its a one stop shop not just for what I use for the Estimate, Invoice, Billing and Collection but also the interface with the customer, the negotiation and the project planning (which I do separately in spread sheets and mind maps, yet another step in my old process).

Brand Enhancement and Social Marketing

Another cool aspect about this service is that as it tracks what and how you are doing, this is used to market you, your company, your results and abilities to other potential customers both through Mavenlink and LinkedIn.

Build Relationships with People that Help you Get the Project Done

Plus, as you are working through projects, if I understand the information correctly, you can also work with other consultants as projects tend to change growing and shrinking during different phases, making it easier for multiple companies, consultants, contractors etc to come together deliver a good result, break apart and reform in a different configuration to fit a different client’s needs.

Result –> Working Smarter

imageSo that’s what I see with this service so far.  Proof is in the pudding, and maybe more importantly proof is in adapting your own work culture to any give system or tool.  I intend to try this service out.  At service rate plans of $20 and $39, I might even be able to save a little money if I drop my Quickbooks online service.  But if I could find a way to save all that time that I currently waste and dread wasting just to get projects off the ground, pitched and negotiated this service or any other that achieves my goal would be well worth this rate.

Sponsored Article Disclosure – I was provided compensation of $10 to review this site and service.  These funds are going towards my wife’s National Board Certification.  She teaches fourth grade for a title I school in North Carolina that needs the best teachers possible.  The state does not provide for this certification process.  So far we have paid over $2,500 for her boards and need an additional $1,700 to complete the next phase.  I do find this service interesting and will be trying it myself.  I am not being paid nor sponsored to actually try the service, the sponsorship simply provided for my new awareness of this service.

SocialSpark Disclosure Badge

Optimize Bing Search and Get Optimized for Facebook Too!

If you are wondering why the recent Microsoft and Facebook agreements are so relevant, consider a couple things.  Facebook membership and usage grows at leaps and bounds.  Facebook is becoming one of the primary places for people to go on the internet, and while they are there, they search for things and people.  More people and groups right now than anything else, but that might change soon.

Bing web search is now integrated into Facebook search.  Perform a search in Facebook and if there is no direct search result within Facebook itself, you will see the top 3 results from the web powered by Bing, Microsoft’s search engine.

Recently I completed a web site roll out for a client of mine via Softduit Media.  Its a graphic design site in Iowa called Design 26 (http://graphicdesign26.com ).  The site is relatively new, but rapidly moving up the search results in its niche, including the search results within Bing.

One of the bi-products of that foundational search engine optimization of the site we set up is that the site is now also on the front page results in Facebook for ‘urbandale graphic design’.

Facebook Search results for keywords urbandale graphic design

If you expand those results, they are also listed a second time in position 6.

From a cultural perspective people are not using Facebook as a search engine, very much.  However, the cultural shift that turned YouTube into one of the largest search engines on the internet behind Google, could also work in another social network like Facebook, but this time the search is powered by Microsoft.  Optimizing for Bing may have never before been so important, but it will be now.

Best of Pub Con & Matt Cutts Provides helpful tool for Targeting WordPress hacker spammers

Didn’t attend PubCon 2009?  Get the best Insights gathered up from the conference at Managing Greatness.  Even though on the surface this looks like a cliff notes version of Pub Con it is more of a linear mind map or outline of some of the key items.  (frankly I’m impressed there’s some useful stuff in here) like the reference to the Matt Cutt’s interview by GeekCast.fm. 

here’s a screen shot of the article just to give you an idea of how deep this review actually is!

:)

Summary of Pub Con 2009 by Managing Greatness

Heather Shares 5 Tips for Writing a Great Sponsored Tweet

Heather from the blog Beautiful British Columbia shared 5 great tips for writing a sponsored tweet that I’d like to share with everyone.  As this is a relatively brand new monetization and communication medium, I think it is safe to say that the verdict is still out on best practices.

That said, Heather has captured some of the essentials that will likely make the list.  Here’s a couple that seemed extra insightful to me:

    • Pictures are worth more than words.
      • I often include a picture in my sponsored tweets to make a point. If you see a picture of my adorable doggy with his new toy, I think you are more likely to click on the link to see where I bought it.
    • Keep it short ‘n sweet and easy to retweet.
      • By keeping your tweet less than 140 characters and by using common abbreviations you are more likely to be ‘retweeted’, thereby reaching an exponential number of Twitter users.

Writing a Great Sponsored Tweet

Something else to consider is that the 5 quick tips Heather offers up are relevant even if you are not sending a sponsored tweet, just a tweet.

Personally, whenever someone follows me that has recent tweets that are all quick headlines followed by a link (maybe from their blog or maybe just passing on information from other sites), I click away and don’t follow them back.

I’m not a follow snob, I just don’t need my twitter stream full of tweets with recent headlines from every blog or news source under the sun, especially when those start to get redundant.  I’m not like every one but I only use twitter to talk with people or see what people are talking about.  I don’t go to twitter to receive a ‘NarrowCast’ (as opposed to a broadcast) of a bunch of nice to know blog titles and articles. 

Note – If you read this article based on a twitter title automatically created from this new blog entry, you might think me a hypocrite.  That’s OK, I AM a hypocrite!  :)

But I also typically talk to people on twitter and just happen to include links from my blog articles in an automated fashion when they show up.  You will never see my twitter stream looking like a long long list of either my own or someone else’s headlines.

Does a PHP integration of mod_php or FastCGI or suphp have an Impact on CPU Usage?

Since July, I have been experiencing CPU usages on my Virtual Dedicated Server.  In July, my host InMotion Hosting, whom I have had an excellent relationship with for over 3 years, recommended that I should move to a ‘new faster server’ and they would migrate my accounts for free.

Sounded good, I asked a few questions, hoping to make a relatively informed decision, but I know next to nothing about servers and hardware, which is the reason why I turn to them for hosting and Virtual dedicated hosting specifically.

They upgraded me and within about 2 weeks, I started having problems with my account using up too much load on the CPU of the server.  My sites and the server were crashing every couple weeks, and InMotion Hosting started telling me that I would have to upgrade to a dedicated server, a price difference of $150 per month!  (Currently paying about $50 a month, prepaid for a year, Dedicated costs about $200 per month).

Frankly, I couldn’t afford the move.

At the time this first started happening, I was traveling in NYC for Affiliate Summit, and I didn’t have the time to completely figure out what was going on.  Twice over the years, I’ve run into CPU load issues and it usually involved a plugin that was broken or not working right.

I searched through my cpanel accounts, checking the error logs on each.  I found a few little errors but nothing significant.  I fixed those, checked with my host, and that didn’t seem to phase anything.

I did some heavy lifting in robots.txt to insure that I wasn’t being indexed by bots that were driving up the CPU (there was some indication that a bot masquerading as the cuel (cool) search engine was causing a bit of a problem.  I worked to eliminate bot access to every folder that wasn’t essential.

I triple checked my largest sites to insure that my images were optimized too.  (they were already, but I wanted to double check)

I was already running WP-Super Cache on my largest 2 sites, so I started loading that up on all my other sites.  Then I added DB Cache and even Widget Cache and DB manager so that I could routinely optimize my DB.

That seemed to make a small bit of a dent but not enough.

My biggest problem was really the lack of information at a domain level.  On a VDedicated account, I have absolutely NO TOOLS to help me identify if one domain/cpanel account is causing the bulk of the problem or if all domains are.  I thinned out the herd and eliminated/suspended/moved some cpanel accounts.

Again that helped just a little bit, but not enough.

Finally towards the end of September, I spoke with a admin at Inmotion who was able to install a script or a program to monitor my account.  I couldn’t view this program, but she was able to tell me the top domains or directories that were using the most CPU at the time.  She was also able to point out a couple plugins, that were not creating errors but did seem to be consuming to much of the cpu resources.  I deactivated and deleted them.

A couple days later, I got a message from Inmotion saying that that action had fixed the problem!

I sent back a message saying terrific! I can’t believe we finally solved this.  I was very happy and relieved.

But 20 minutes later, the same person replied again and told me that actually things weren’t fixed and we’d have to continue monitoring.

:( Uh, OK. :(

Four days later, I get an email saying that things were still bad, and my account would be shut down tomorrow, the original deadline given several weeks earlier.

So I called in, got filtered through hold for 20 minutes, got a low level representative on the phone, who was nice and polite but frankly jerked me around for 14 minutes because 1) he couldn’t do anything about the issue 2) its his job to make sure that people like me no longer have direct access to the admins 3) their own internet connection was apparently down 4) when he tried to transfer me, it didn’t work a couple times, maybe internet down related.

So I finally get on the phone with the admin who had sent me the latest message.  I mentioned to him, that when I had spoke with the helpful representative that had set up the monitoring script, that she had indicated the next thing to trouble shoot would be whether my Apache configuration on the new server was not optimal for my sites as compared to the Apache configuration on the old server.

I asked the new guy if we could look at this.  I had done some quick research that had indicated:

mod_php Vs. FastCGI

How you integrate PHP into Apache has performance implications. The two most popular options are:

mod_php

The PHP interpreter and all it’s linked in libraries are compiled into a loadable Apache Module (mod_php) and this module is loaded into every running Apache process at startup time. This is generally the simplest way to run PHP and is supported by most hosting environments. It also introduces memory overhead because of the monolithic Apache processes which you have running, and because the PHP interpreter is included in the web server binary which services non PHP files.

FastCGI

An alternative method of using PHP is to have the PHP interpreter running external to the Apache process and to use the FastCGI API to interface between the web server (mod_fastcgi) and the PHP interpreter. The advantages of this method is that you don’t load the full PHP stack into Apache, you can call upon PHP only when your web server needs to run a PHP script (not images, or HTML/CSS etc) and you also get security benefits of running PHP as a user other than the web server user. This setup is slightly more advanced, and usually requires custom compilation of PHP. One other possible advantage here is that you may be able to run the threaded Apache worker MPM when using FastCGI, since technically any non threadsafe PHP libraries are not being run inside Apache, but inside an external process.

I also found this useful description in a forum post that broke down a few additional settings from someone with the username ‘till’:

2nd April 2009, 10:42

The php option depends on traffic that you expect for the site and if the site e.g. uploads or creates images or files on the server.
mod_php:
- fast
- runs not under admin user of the site
- well suited for low and high traffic sites, but not for cms systems like joomla.
suphp:
- not so fast
- script runs under web admin
- secure
- well suited for low traffic sites
fastcgi
- fast
- script runs under web admin
- secure
- well suited for high traffic sites
so basicalley the decision is, if a site is low traffic, use suphp. suphp spawns a new cgi process for every page request, but it does not use resources when no pages are requested. On the opposite fastcgi, the php processes are running permanently even if no page is requested, this is faster and fine for a high traffic site but for a small homepage with 100 pageviews per hour you would waste resources.

So he agreed to try an alternative, and later sent me this message after it had been set up:

Just to follow up with you I have made two major changes to your VPS platform. The first being php was upgraded to the latest (from 5.2.10 to 5.2.11) and no longer uses suPHP. Also I have recompiled apache to use the MPM Worker instead of MPM Prefork which may help to
reduce load used by apache.

So now I’m in a new holding pattern, hoping that this change might be the magic bullet that gives me back my happily functioning websites and vdedicated account.  I’m heading to BlogWorld next week, so I expect that my account will likely take a crap on me while I’m traveling, not a traffic spike or anything, just a Murphy’s Law issue.

Broadcast HD Live Streamed Through 3 Cell Carriers at the Same Time – Livestream

Livestream announced a new mobile system, that fits in a backpack.  It lets you plug your HD camera into the gear in the backpack so that you can film and transmit in real time.  Their gear uses 3 different 3g carriers at the same time.

Feature set

  • Turnkey hardware solution available today directly from Livestream
  • Built-in wireless connection, encoder, battery and touch screen
  • Six load-balanced 3G/EVDO modems included with data contract
  • Power up, plug in any DV camera and press one button to go live
  • Highest Quality – Up to 1 Mbps H.264
  • Ideal for sporting events, city hall meetings, paparazzi, university graduations, transmission from a moving car, weddings, ceremonies and a variety of enterprise applications.

The battery pack and spare can give you up to 6 hours of constant HD streaming capabilities.

Pricing

  • Month-to-month rental (no commitment) $2,500/month + shipping cost.
  • Yearly rental (12 month commitment) $1,500/month + shipping cost.
  • Special LiveU pricing for use with Livestream Platform only.
  • Includes 30 hours of streaming uplink time per month – all 3G telecom charges included.
  •  

    The Black Hole of Marketing – aka No Response

    I was just spending a little time catching up with Joseph Jaffe @jaffejuice and caught this great video he put together called The Black Hole of Marketing

    Joseph talks about the importance of responding to people in this video but there’s more to his words than I can summarize.  Let me say that this video is very important for companies and brands that hope to some day engage in a positive manner in social media, but also for firms and consultants that engage in social media marketing.

    What is the Black Hole of Marketing?

    image It is essentially the process of sending a request for proposal, or the actual proposal or even just a message to a business client, business customer, or even a partner that never receives a reply. 

    The message is lost in a black hole.

     

    Bad Economy, Bad Communications, Bad Manners, Long Memories

    One of the things that makes this situation worse is that many companies need help.  They are working with reduced staffs and reduce budgets.  They need to get 5 times as much done to right the financial ship of their company with 1/5th the staff, and don’t even get me started with the lowered budgets.

    But when they reach out for that help through traditional channels, the prices typically have changed much.  When they then reach out through social media looking for the ‘bargain’ that must be there in those new fangled social networks, they might receive a proposal back that is more affordable but still not within their lowered budget constraints. 

    So what happens?

    Nothing happens, they don’t respond.  They can’t pull the trigger because the trigger is too expensive to pull.  But they often make the mistake of not sending the message back that now is not the right time.  Instead it gets added to the pile on a desk, it gets added to the open emails on their desktop, or it gets added to a task list that might not ever be cleared.

    The person or firm that sent the proposal may never ever hear back.  That creates a negative sentiment that might be associated with that firm and especially that person in the firm for many moths if not years to come.

    Sometime in the future, if that company or firm needs help again, they might find that there is less goodwill the next time they seek a proposal or request.  Sure it might not come across in a verbal tone on the phone or in an email, but it could very well come across in the extra effort that might not be there, it could come manifest in a number of ways.  Yes that may be unprofessional, but it does happen.  When a relationship is damaged, it is damaged.  The person that creates the damage, needs to do something to repair it.

    But that damage and the need to repair it could be completely avoided.

    All year long I have seen this play out over and over again.  A large number of companies I have worked with this year suffer from the symptoms that create this black hole of marketing.

    But it happens on the other side of the fence too.  In fact I am as guilty of it myself as many other consultants, contractors and social media workers.

    When you are working everyday to maintain connections on facebook, twitter, several blogs, email, phone, voice mail, text messages and more, and you are trying to create and foster new business opportunities on multiple fronts in a difficult economy, all those pans in the fire create a level of diffusion that triggers some emails to be missed, some voice mails to be returned late, some tweets, @ replies or Retweets to go without a timely response, maybe even a birthday or two on Facebook even.

    The Solution – Follow up Late is Better than Never

    Sure it can be a little embarassing to reach out to someone that you are late getting back to.  Yes, some damage to the relationship may have occurred, but any response is better than none, even if it is simply to apologize for the late response.  Truthfully, excuses or situational reasons are optional.  We all have the reasons.  There’s nothing abnormal about people failing to follow up when situations get out of their control.  There IS only so much time in a day.

    But do try to follow up even after the fact.

    For me the hardest thing to follow up on is email.  I’m not talking about all email, I’m talking about those complicated emails that you open up in your desktop 8 at a time in the morning as you are identifying the fires of the day.

    As you proceed to leap into the first fire and work through them one at a time all day, the last couple might not be put out before EOB.  They then stay open and tomorrow, 8 new fires creep in.  By the end of the week, you have 10 fires that have been accumulating all week long.

    If you are like most members of the new economy, you work all weekend, so there is no rest, not even a day to catch up, because new fires roll in on Saturday and Sunday too!

    The Email Crash

    For myself, it inevitably happens.  At some point, I accumulate 15-20 open emails that haven’t been dealt with and then a terrible thing happens.  My email or computer crashes and all those emails are closed prematurely!

    Where did my fires go? 

    I know I have them.  They are in my inbox somewhere, but they date back over 2 weeks! 

    This is the problem that I still have not found a good solution to resolve it.  Sure I can find some of them, but I can’t remember all of them.  I get 300 emails per day.  I’m not saying that is a lot, but to search back through 300 x 14 days = 4200 emails over 2 weeks and find the 15-20 emails that are still the fires I need to fix is not easy.

    I do use some tools to mark my emails as I open them, but none are as easy nor as fast as they should be.  Plus, Outlook doesn’t have a recover and reopen recent emails feature.

    So that means some of my emails that were, Hell they ARE! fires don’t get put out.

    The only solution for this is that my contacts whether they are partners, clients, customers, potential customers, etc need to follow up with me.

    “Hey what about that email I sent you last week?”

    That’s all I need.  Something quick to remind me to open that email back up and deal with it (not add it to the new list of open emails but deal with it!)

    That is also what I HAVE to do and every other worker in social media has to do as well.  Don’t worry about being perceived as a pest, as needy (of work) just be polite, professional and persistent, and send a follow up one more time. 

    Today, I closed 2 deals with partners/clients that I have been trying to close for almost 9 months.  It wasn’t easy, but my persistence paid off, even when I went months at a time without a reply.  Psychologically, it was not easy, but on a personal note, I realize that we are all in the same boat.

    :)

    Some Good Things that Ellen Does with Her Newsletter

    Last week I signed up for the newsletter for the Ellen Show. This Monday around 3 am I received my first copy and was pleasantly surprised to see that Ellen does a number of things very well with her newsletter (no surprise, she runs a ning social network on her site, as opposed to the locked down forum thingy that Oprah has as a contrast of a billionaire doing something wrong).

    So here’s what Ellen has, what can you spot that is good?

    image

    Notice, on the left her show is branded well.  Even better she’s using a great picture of herself to re-emphasize both the branding of the show name and keep her image fresh in people’s mind. 

    Hard to feel negative about ‘just another’ newsletter email when you’ve got a smiling face right in front of your own.

    Then there are the easy access social media buttons, both twitter and facebook, which should be standard, but ALSO the link to her own NING community.  Smart, let people talk to you where ever they want to talk to you, but don’t forget to make it easy for them to come into your (ning) house and chat for a while.

    Even better yet, is that short little message from Ellen.  Reading the silly little joke, it sounds like something Ellen would say (probably has said too many times), but that’s perfect here.  You DO think she’d say it and not some flunky or automated geekish gimp in a cubicle somewhere.

    image

    I’m the first to admit that I SUCK at newsletter’s myself.  Its something I drastically need to improve, but you know what?  I could learn a thing or two from Ellen and her team on this one.  It wouldn’t hurt me and probably not you either to benchmark a little from Ellen’s example.

    Excellent WordPress Security Presentation from Brad Williams

    Here’s an excellent Presentation slide show from Brad Williams of WebDevStudios who recently spoke at a WordPress NYC meetup.  Excellent presentation.  Slides built so well that you will get a ton of very very useful information from this presentation to help you secure your WordPress powered website.

    Wondering why your site just got knocked down in Pagerank or in the SERPs?

    Maybe you were hacked and didn’t even know it.   ~ Just one example of the the very useful information in this presentation on WordPress Security.