TOP 10 TECH » Video

(Is?) Engagement, Not Views, is Driving Todays YouTube

Brett Bumeter — Tue, 15 May 2012 20:33:03 +0000

What Does This Mean For Creators/Advertisers On YouTube? Viewers will stay with you if you provide good content, even if it’s longer than normal. For creators this means they don’t have to worry about length as long as the content is sound, and for advertisers, it means they need to get on the ball with unique content that someone on YouTube will want to watch. I’ve always preached go the Red Bull/Go Pro route and create stories, not ads. Sell your product in more of a product-placement way rather than splashing the logo everywhere and going with a typical TV advertisement. The longer a viewer is engaged, the more likely they’ll want to stick around and see ads that are tailored towards that content. This requires different thinking on the part of brands. How will they get people to watch their ad, and even if viewers are “forced” to watch, unable to click out of it, how do brands ensure that a viewer will watch the ad and not play Words With Friends while they wait? Source: Engagement, Not Views, is Driving Today's YouTube http://www.reelseo.com/engagement-vs-views-youtube/#ixzz1uyK6O3DW ©2008-2011 ReelSEO.com Online Video Guide commentary:

ReelSEO.com put out a very interesting article as they analyzed some findings from an AdAge article on YouTube’s views and engagement levels thus far during the year in 2012.

Someone (not sure if it is ReelSEO or AdAge as the level of curation sometimes obfuscates the source of the analysis) points out that even though total video views on YouTube decreased, Engagement on those videos increased. This means people are watching videos longer and getting more engaged, but not increasing the total number of videos they watch.

ReelSEO does hypothesize on the potential for those very long anti-Kony videos that picked up...

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Broadcast HD Live Streamed Through 3 Cell Carriers at the Same Time – Livestream

Brett Bumeter — Thu, 01 Oct 2009 18:54:00 +0000

commentary:

Livestream announced a new mobile system, that fits in a backpack. It lets you plug your HD camera into the gear in the backpack so that you can film and transmit in real time. Their gear uses 3 different 3g carriers at the same time.

Feature set

Turnkey hardware solution available today directly from Livestream
Built-in wireless connection, encoder, battery and touch screen
Six load-balanced 3G/EVDO modems included with data contract
Power up, plug in any DV camera...
read more
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UserTesting.com Beware Users Not Really Needed These Days

Brett Bumeter — Fri, 04 Sep 2009 02:04:50 +0000

commentary:

During an SEO meetup meeting, I heard a referral for UserTesting.com. Its a service that charges $29 to provide a website owner with both a video and written review of the usability or navigability of their website.

They charge $29 and pay a person $10 to capture screen video of their navigation of the site. I think this could be a useful service for web designers and especially companies looking to test landing pages or even better checkout processes.

But if you are thinking of possibly making $30-40 per hour as the site itself mentions, watch out and reconsider applying!

I went through...

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TubeMogul Will Tweet Your YouTube Link When Its Ready!

Brett Bumeter — Sat, 08 Aug 2009 18:11:00 +0000

commentary:

Here’s just a quick tip, something I noticed on TubeMogul today. I had just uploaded a video on TubeMogul to be launched through YouTube and other video services.

After it had been launched, I was given the option to connect to YouTube as well, which I did.

Now when one of my videos goes live on YouTube, a link to the video will be tweeted on my twitter account for me automatically.

The cool...
read more
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Utterli-The stream of my Followed's Followed

Brett Bumeter — Mon, 06 Jul 2009 18:14:54 +0000

commentary:

So the stream at utterli has gotten a lot wider, and it feels like there are 100,000 channels with nothing on.

I’d like to request a feature that might essentially combine some of the power of LinkedIn with Utterli (in concept not in actual plugin or anything).

I’d like to be able to filter the stream based on all the utters of the people that I follow are following.

Ergo see if I can explain that better

If I follow A, B, & C

and A follows D, E, F
and B follows D, G, H
and C (everyone knows that...

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How to fix Drop down Menus to Hover over Flash Objects

Brett Bumeter — Tue, 02 Jun 2009 18:18:31 +0000

commentary:

For a while now, I ‘ve had a bit of a flash problem. Some of my drop down menus, that are generated via css, drop down behind flash objects that I embed on my wordpress paqes, such as flash images generated by snagit (images with clickable hot spots) or youtube videos, or screencast videos.

I found this particularly helpful for menus that I have created with my preferred WordPress Theme Generator, Artisteer.

I found a partial fix that solves the problem for general flash or swf file objects,...

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How to Create Google My Maps Video Demo

Brett Bumeter — Tue, 24 Feb 2009 18:09:30 +0000

commentary:

Here is a great little video put together by Google that demonstrates how to create a Google My Map. A My Map is a customized Google Map that can include your own journal of places you have been, paths or routes you have traveled, sites you have seen, pictures or video you have taken and more. It can be kept private or published publicly to share with others.

These can also be useful for sharing or publishing...

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Utterli Login Fault Codes – Mobile Notification

Brett Bumeter — Fri, 23 Jan 2009 17:22:00 +0000

commentary:

Yesterday, I helped an Utterli user work through several issues with the Utterli service. She couldn’t get her pictures to post to her blog.

There were several problems, and we made it through most of them but not all. (last I heard she was still waiting for support)

Anyway, today I was checking my own mobile posts (pictures/videos sent from phone) and realized that my pictures stopped updating on my blog about a week ago from Utterli.

I had no clue.

I tried to do a manual post and received an...

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CES 2009 Officially Starts Tomorrow

Brett Bumeter — Wed, 07 Jan 2009 20:17:35 +0000

commentary:

Tomorrow is the official kickoff of the Consumer Electronics Show. It is expected that this year approximately 120,000 people (down from 160k last year) will come to Vegas for the show. I arrived yesterday to cover the event, see what is new, and more importantly catch up with many interesting people doing interesting things inside of and outside of social media.

Mobile post sent by brettbum using Utterli. read more

CES 2009 Officially Starts Tomorrow Tomorrow is the official kickoff of the Consumer Electronics Show. It is expected that this year approximately 120,000 people (down...
CES 2009 Officially Starts Tomorrow Tomorrow is the official kickoff of the Consumer Electronics Show. It is expected that this year approximately 120,000 people (down...
EcomXpo Online Trade Show begins Tomorrow October 9 Tomorrow the EcomXpo begins. It is a virtual trade show that takes place online every 6 months. This year in...

CES 2009 Officially Starts Tomorrow

Brett Bumeter — Wed, 07 Jan 2009 20:14:04 +0000

commentary:

Mobile post sent by brettbum using Utterli. read more

CES 2009 Officially Starts Tomorrow Tomorrow is the official kickoff of the Consumer Electronics Show. It is expected that this year approximately 120,000 people (down...
CES 2009 Officially Starts Tomorrow Tomorrow is the official kickoff of the Consumer Electronics Show. It is expected that this year approximately 120,000 people (down...
EcomXpo Online Trade Show begins Tomorrow October 9 Tomorrow the EcomXpo begins. It is a virtual trade show that takes place online every 6 months. This year in...