I found this cool looking plugin recently that helps you optimize keywords within a WordPress Post or Page. It doesn’t help you find keywords, but once you know the keywords that you want to emphasize with a <strong> tag for example, you can type in the word into the admin panel and the plugin will automatically place the keywords in bold for you, helping to emphasize to search engines that a give post is more about the keywords highlighted, which is more effective than using keywords in a meta tag list.
Highlights
Author: spunkyjones.com
The keyword optimizer SEO plugin was developed so that important blog post keywords on a website could be optimized using the HTML <strong>, <em> and <u> tags. It allows the webmaster to select the keywords he/she wants to optimize from the administration panel and let’s them assign a limit to the number of times a chosen effect is applied to those keywords.
To demonstrate an example of this SEO plugin, if "articles" is an important keyword on a website than the webmaster can choose to surround this keyword around the tag. Using this plugin, the webmaster would need to enter this keyword into the <strong> set under the administration panel and all references to the word "articles" in a given post will be automatically placed inside the <strong> tag. The limit feature provided by the plugin lets the webmaster control the number of times this effect would be applied to that keyword. If suppose the limit is set to 2, then only the first two references to the word "articles" will be effected.
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Does using highlighted keywords help in search engine ranking.I don’t understand can you please explain?Thanks.
some SEO theories hold that it does. Some hold that it does in certain search engines. I think using it in moderation can be useful for your readers, and the search engines. As an example look at this article (not written for SEO, but it happens to bold important words for a readership that tends to skew older).
http://newmediacreative.com/lessons-learned-blogging-about-music-some-things-never-change-except-the-story/
I think the bold of some words throughout that article does help readers with the flow of the text. If you test this theory yourself, let us know if you get any measurable results.