Heather Shares 5 Tips for Writing a Great Sponsored Tweet

Heather from the blog Beautiful British Columbia shared 5 great tips for writing a sponsored tweet that I’d like to share with everyone.  As this is a relatively brand new monetization and communication medium, I think it is safe to say that the verdict is still out on best practices.

That said, Heather has captured some of the essentials that will likely make the list.  Here’s a couple that seemed extra insightful to me:

• Pictures are worth more than words.
  • I often include a picture in my sponsored tweets to make a point. If you see a picture of my adorable doggy with his new toy, I think you are more likely to click on the link to see where I bought it.
• Keep it short ‘n sweet and easy to retweet.
  • By keeping your tweet less than 140 characters and by using common abbreviations you are more likely to be ‘retweeted’, thereby reaching an exponential number of Twitter users.

Writing a Great Sponsored Tweet

Something else to consider is that the 5 quick tips Heather offers up are relevant even if you are not sending a sponsored tweet, just a tweet.

Personally, whenever someone follows me that has recent tweets that are all quick headlines followed by a link (maybe from their blog or maybe just passing on information from other sites), I click away and don’t follow them back.

I’m not a follow snob, I just don’t need my twitter stream full of tweets with recent headlines from every blog or news source under the sun, especially when those start to get redundant.  I’m not like every one but I only use twitter to talk with people or see what people are talking about.  I don’t go to twitter to receive a ‘NarrowCast’ (as opposed to a broadcast) of a bunch of nice to know blog titles and articles. 

Note – If you read this article based on a twitter title automatically created from this new blog entry, you might think me a hypocrite.  That’s OK, I AM a hypocrite! 

But I also typically talk to people on twitter and just happen to include links from my blog articles in an automated fashion when they show up.  You will never see my twitter stream looking like a long long list of either my own or someone else’s headlines.

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