Small Business Can and Should Leverage Web 2.0 and Social Media Marketing Strategies

The buzz these days is all about social media, blogging, tweeting, and Web 2.0 marketing strategies. Many large corporations are including these techniques in their everyday marketing efforts. It produces great results because the leads that are generated are warm leads, that is, they are people who are actually interested in purchasing or, at the very least researching what they are offering. In fact, it is revolutionizing the way companies market their goods and services.

Here is the interesting thing. This is largely the results of people taking their own personal consumer buying habits and carrying them to the workplace. The fact is that most people do almost all of their research and a lot of their buying on the internet. If large corporations are seeing the benefits of these marketing techniques, how much more should small businesses benefit from this as well? This is true whether your business is B2B or B2C. It is a must when other media marketing efforts are so costly and many times do not deliver the wanted and needed results. Let’s face it the internet is a formidable force in today’s marketing and advertising

The problem too often is that small business owners do not have the time, the resources or, the capital to spend a lot of effort in this area. The result is that many consumers end up purchasing from the big box organizations or online. What I am saying is that small business owners are missing out on a lot of potential business. There are ways however, that the small business owner can capitalize on this trend. To do this, they need to have their website optimized for search engines; they need to be listed in the local search results of Google, yahoo and other search engines; and, they need to be talked about on the social media networks. I know you’re saying to yourself easier said than done right?

Well, the truth is that there are small business marketing consultants that can help with this and it may surprise you how affordable it can be. I know of a company, that does just that. They will get you seen (on the internet) get you talked about (in the social media) and get you results in additional business. The great thing about this is that it will begin to produce warm leads…real customers that really want your goods and services. It is very cost effective marketing and makes good sense in the long run.

Author: Joe Machuta
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