Last week I had the opportunity to take part in a second round of beta trials with a new advertising platform or product line offered through SocialSpark.  At a high level it is a direct placement of a hyperlink that when clicked results in a charge to the advertiser, or cost per click (CPC).

The first round of alpha testing involved testing both naked and banner links under a CPC model on blogs and other websites.  I didn’t take part in that first test, but a week later after a few upgrades and modifications were included, I took the system for...

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