Web Based Software Technology – A Globalization Perspective

 Globalicious!

World has synchronized in a compact dwelling. All the scattered continents are now interconnected through various technologies. Invention of new means of transportation has led to this phenomenal globalization. Multinational companies are the best examples of corporate globalization. Today, with the help of technology a single company can operate through multidimensional locations; and the most important factor that has brought this phenomenal change is the internet.

 

Web based software technology has enabled every company, whether big or small, to operate from any metropolitan city in the world. The latest web based trucking software has brought about a revolution in the transportation industry. This technology has widened growth opportunities for smaller trucking companies; as now trucking companies are not restricted by the boundaries of a single nation. Using the web based trucking software an ambitious trucking company can now spread its scope of activity, as far as possible. With the help of this new software, a trucking company can manage all its business activities, anywhere from the world, through the internet. Web based trucking software has not only overcome the irksome tasks of the trucking business, but has also given a fare degree of mobility to the owners of trucking business.

Transportation industry has always acted as an important factor of globalization. Web based software technology has brought about a phenomenal change in the global business logistics industry. Its convenient methodology has brought a high level of efficiency in the system of business logistics. Web based features of software technology is giving birth to new innovations across the globe. New methods of transportation functioning are being derived from this technology. It has further pushed forward the process of globalization, by intruding in various conventional and traditional industries around the world.

Technology has made this world a synchronized global village. Web based software technology has given a new direction of movement to the whole corporate system. The successful implementation of web based trucking software in the trucking industry is the best example which depicts the potentiality of this technology. The future of the corporate world relies on the fact that, how well the web based software technology is harnessed to enhance the process of innovation.

ITSDispatch.com – Established provider and Industry leader in providing path breaking web based, inexpensive, and easy Trucking Software or Freight Broker Software. For more information about their products, please visit: http://www.its-dispatch.com.

Author: Ray Donovan
Article Source: EzineArticles.com
Provided by: Canada duty

Power of Blogging for Business – 1 Article Created 6 top 10 SERPs

Trying to evangelize the concept of why a company should communicate through the blog medium with anecdotes is a fool’s game.  Companies either get it or they don’t with a description like a college kid getting a business lesson out of a text book.

small fishing net I have understood the merits for several years now working as a blogger, ghost writer, web designer and more.  I’m not only in the choir, but I’m a part time choir director.  If you are like me, I’m not trying to preach to you.

However, if you are looking for an example of why blogging can be fruitful for business and you DO NOT understand the need to get closer with your existing and potential customers, then consider this.

Your company website is essentially a foot print on the web.  Make a small website and you have a small presence.  Grow that website and make it bigger and bigger and you have a larger presence on the web.

Each blog article you write increases the size and more importantly the reach of your website, like a fisherman using a larger and larger net.

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Last night I wrote a single blog article and created a YouTube tutorial video to accompany the article making it stickier and more useful for the people that might actually come see the article.

Optimize Artisteer WordPress Theme’s H1/H2 Title Tags for SEO

A video & written tutorial to optimize a Artisteer WordPress theme h1 & h2 title tags to improve SEO (Search Engine Optimization) results and SERPs (Search Engine Ranking Placements)

Single business blog article generates 6 top 10 Google listings

Within 6 hours this new article had garnished me a position in Search Engine Results Pages within the top 10 of 6 different keywords that I felt were important for business.  I was indexed in at least 10 somewhere on Google covering other keywords that were not as important, but might not hurt either.

Not only is my website larger, stickier to hold a visitor, but my presence on Google is also expanded and positioning me for even better things!  All from a single article and a video.

Is there money in writing a single blog article for your Own Business?

Yes!  I’ve already made a sale as a result of this article and its only 6 hours old.  It will now go on to live on the internet for months if not years, where it can help people learn a useful skill (video tutorial) and find the right tools (products I offer) and possibly choose to hire my firms services (after learning a thing or two about us and developing a relationship).

What do I do with that Article now that it is built?

imageI’m not done with it yet.  I still have further work to do to market the article, push it out even further on the internet, work to attract back links to the article and my site.  Optimize that blog article to perform even better, searching out other related and important keywords that I didn’t originally consider and track my way up the rankings on the keywords I already have.

Microsoft Narrator – How to Turn Off Microsoft Narrator!

It is amazingly difficult to turn off Microsoft Narrator, but it is possible.  Here are the steps to turn Microsoft Narrator off!

8 Steps to Turn Off Microsoft Narrator on Vista

  1. Go to Control Panel –>
  2. Ease of Access –>
  3. Turning on Microsoft Narrator Step 2
  4. Ease of Access Center –>
  5. Turning on Microsoft Narrator Step 3
  6. Explore all Settings –>
  7. Click Use the computer without a display
  8. Turning on Microsoft Narrator Step 5
  9. Uncheck the checkbox by Turn on Narrator
  10. Turning on Microsoft Narrator Step 6
  11. Click Apply
  12. Click Save

CS5 Content-Aware with PatchMatch Technology Has Graphic Designers Drueling waiting for Adobe’s Release on April 12th

Adobe logo CS5 Content Aware PatchMatch Technology Graphic Designers can’t wait to get their hands, mice and stylus’ on the new Adobe Photoshop CS5 coming out in a few weeks on April 12th.  Last October the new PatchMatch technology getting incorporated into the Content-Aware feature upgrade was pretty cool for those following Adobe developers, but now that the super feature set is ready for primetime, People can’t wait to start saving zillions of pixels of time deleting wires from pictures, camera flare and your extra buffalo or leaf too.

Original Content Aware Patch Match Video from Adobe Development

Official Preview of CS5 with Content Aware running Patch Match technology

The technology makes it super easy to remove an object from a picture without having to do a lot of ‘photoshopping’ after wards to patch up the blank holes in the picture or the blurred coloring of an image that was never quite right in Adobe CS4 Extended.

CS5 Content Aware Removes a Tree and fixes the background by Hitting the Delete Button

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If you have been waiting to upgrade an older version of Photoshop this feature in the upgrade may be reason enough alone to justify the super high expense, possibly even pulling in some open source users on Gimp back into the Adobe fold.  Afterall, if you can automate something that used to take hours or days, that rapidly starts to pay for itself in savings (or extra billable hours).

Deleting WordPress Tag Creates 404 Error – Watch Out!

Quick WordPress Tip about deleted Tags Creating 404 errors in Google Webmaster Tools

If you delete a wordpress tag, it will create a 404 error if a visitor or possibly as important, Google Bot comes through to re-index your site.

Sure you can redirect that deleted tag link, but if you later create it again on the fly with a new post, your redirection will drive people away from the tag.  :(

Solution – Don’t Delete WordPress Tags!

If you have already deleted a WordPress Tag, think about adding it back in again so that you don’t get nicked by the Search Engines!  :)

Good Picture Trumps Good Content-Exception Proves the Rule

Fast Company knows their graphics

Fast Company recently repurposed some good content about ad money.  The original content was relatively boring, and as displayed in an informational teaser on the original site of Outsell, where they are essentially trying to sell a research report, one has to wonder how or if Outsell will stay in business.

Fortunately, Fast Company came along to save their Outsell’s bacon and possibly help Outsell sell more with a better graphic about ad sales.  Crazy!

The great graphic above shows the total money, and breaks out how it flows out to the various different channels that get to take that money home.  That should be important information for any marketing company, any corporation curious about benchmarking their own marketing budget percentages at a generic level, and if you are a blogger or a newspaper, you either see a yellow brick road paved in gold or a cobblestone mud path off a cliff.

Here’s Outsell’s lackluster sales pitch for their own product  It only costs $1295 so if you have some extra coffee money lying around, knock yourself out.  The authors, Chuck Richard, Vice President & Lead Analyst; Sheila King, Director of Primary Research, may be great researchers, but either they or others at Outsell have just been schooled by Maccabee Montandon of Fast Company.

Outsell shows people how not to sell research reports online

Its your standard teaser article about industry stats.  That’s going to get people buying like nobody’s business.  Not.

Makes you wonder why Outsell doesn’t hire a groovy graphic designer or two to compete with the graphic from Fast Company.  Maybe Outsell just isn’t that fast, or maybe this will be their wake up call.

In general, there comes a point these days where a research company is just a blog.  If you are not selling your reports anymore, then you are just a blog, that happens to do research.  If you are a site that only sells a research report or two per year, then you are still just a blog, a blog that sells linkbait.  If you sell lots and lots of research reports, well then maybe you are a research company, but if so, you better have a blog and you better hit it out of the park when you are prompting your own goods.

A B2B Business Owner’s Imperative – 3 Reasons to Become Active in Social Media Now!

Social media has worked exceptionally well for B2C businesses. It is a remarkably versatile medium for promoting business to the public. It works for B2B as well but it seems that not as many B2B businesses have embraced social media. That must change. Here are the reasons:

1. People continue to block interruptive marketing attempts and this becomes increasingly so day by day.
2. Because of the blocking, direct marketing efforts become more and more difficult to execute.
3. Direct mail is not often looked at think of the last direct mail piece you acted on.

The old saying, “what goes around comes around’ is causing a great amount of difficulty for B2B marketers. Think about it…if you screen your calls and email, you can better believe that others are doing the same. The fact is that in screening, all of us pass up the opportunities to find really beneficial products or services that we need. The reason for this is that we find that most of the time we are not interested or we do not need the product or services being offered. This is precisely the reason that we view direct marketing efforts as interruptive.

Herein lays the importance of social media and blogging. Blogging is the perfect way to share incredible, valuable content and the social media is a perfect way to share your blogging efforts. This requires two things from B2B business people. First, they must participate in blogging and in social media and, secondly, they must have patience and be in it for the long haul. The sooner you begin this effort the better.

The ideal perfect world for social marketing would have all B2B businesses participating regularly. This would allow social media to be the source of business exchange… you may say to me duh! It already is. Well that is true, but for the B2B segment it is not nearly true enough.

At the very least, small B2B companies should be doing at least one thoughtful quality blog post per week and they should share it where their target audience is hanging out in the social media. Added to this, they should be giving at least two thoughtful and valuable posts per day on twitter and face book. What this does is build relationships and thought leadership over time. I want to emphasize the words over time. Social media marketing is definitely a relationship building process and this take time. Establishing yourself and your company as a thought leader takes time.

Also, keep in mind that you are building thought leadership and relationships with nothing but subtle references to your website and products or services if even that. If you provide excellent thoughtful content, people will take the imitative to find out about your business, what you offer and when they need it they will seek you out. You cannot, I repeat…you cannot…use social media to do the same old marketing of interruption and expect it to work.

Joe Machuta is an author, blogger and small business marketing consultant

Author: Joe Machuta
Article Source: EzineArticles.com
Provided by: How Electric Pressure Cookers Work

Centralized Social Network Participation May Kill Your Content

Kill Content with a blow to the head

On April Fool’s Day, Izea will be shutting down their forums.  The forums were setup back in September of 2006 just a few months after the company launched and served as the primary social networking platform for the first couple years.

Important Boards Information- PLEASE READ

Postby BrightGirl on Wed Mar 03, 2010 7:06 pm

Image representing Izea as depicted in CrunchBase

Image via CrunchBase

Hi Everyone!
Due to falling participation, the rising costs of hosting and our expansion into other support avenues, we have made the decision to close down the IZEA Boards effective April 1, 2010.
Many of the same topics posted here are currently being discussed at http://getsatisfaction.com/izea and we encourage you to visit us there to post any questions you may have or to participate in the discussions there. We will also still be posting major system updates on the IZEA blog, http://blog.izea.com.
In addition, we will still be available by support ticket and through Twitter
@izealove
@izea
@PayPerPost
@SocialSpark
@spontwts
@Sponzai
Finally, I think I speak for the entire team when I say what a pleasure it has been working with you and learning from you all the past few years. The interaction of this community is what makes the job we do fun, challenging and exciting and leads IZEA to better products and services.
And one last shout out to our Boards Mods, past and present who have worked tirelessly in providing information and support. It has an honor to work with you all!
All the Best,
Carri

Carri Bright
Communications Diva
Izea Customer Love

This forum post is followed by a member named RealityTVFan who has had a long technically challenging series of difficulties making it virtually impossible to communicate with anyone through the Get Satisfaction social media network.  766v1-max-150x150[1]

Ergo he can’t even talk to people about not getting satisfaction through Get Satisfaction!

Now, I don’t have near the issues that RealityTVFan has encountered, but Get Satisfaction has always been very problematic for me as well to the point that I just don’t use it/go there/ provide feedback there.

LESSON LEARNED (again) Giving Content for Free to a Network that Voids your Control of Said Content is a Mistake

I started working with Izea about 6 days after they launched back during the summer of 2006.  They set up their forum or boards later in September as their rapid growth dictated that they needed the ability to communicate with bloggers on the web, efficiently and in an area where they could control the message.  Even more important, they needed other bloggers to help each other, benchmark off of lessons learned, and grow together, so that the same lesson could be taught and retaught more efficiently.  This was one of the most successful aspects about what was PayPerPost back then.  It not only accelerated the growth of their blogger network, enabling them to get a second round of venture capital, but it helped them improve their business, and create a sense of community.

The boards themselves were getting thousands and thousands of hits and visitors a day, generating hundreds of forum posts on a forum with no advertising or as we say today, no monetization plan.  So from Izea’s perspective it was a cost center, with a value add that was difficult to measure.

Years later they did eventually ad advertising after the recommendation of many members on the boards, including yours truly.  This apparently might have minimized the cost (bandwidth maybe?) but not enough.  More importantly through Get Satisfaction they were finally able to run with a ticketing process that worked for the company better than the home grown coding they had relied on in earlier years.

But there is a lesson to be learned here for both Izea and Bloggers and it has nothing to do with cost control or even customer satisfaction. :)

It is a flawed approach to host a conversation in a centralized social media environment (whether it be a forum like this, Get Satisfaction, Facebook, Twitter etc) when you are engaged in a business reliant on the blogosphere.

Sure there are indirect benefits from being part of the conversation and siphoning eye balls away from a centralized social platform, but it is INDIRECT at best and there isn’t much money in that.

When you write on a centralized platform you DO NOT own your content. You have no control and that content is subject to deletion, editing, or worse. When you play with the long tail, that is bad for business too.

Plus, just as a personal example, when this board goes dark on April Fool’s day, I’m going to loose upwards of 1800 backlinks to my site. Also bad for business considering those backlinks are a small factor in promoting my blogs in the SERPs.  Izea may not sell links so much anymore, but that still translates to reduced traffic and influence, which is something they do sell these days.  So by closing down the boards they are going to devalue their own product line just a bit.  

SOLUTION – At Least for Bloggers

 =

Fortunately, there is an open source solution that is almost available. Very soon, none of us will have to rely on centralized social network systems. The days of Twitter and Facebook (and Get Satisfaction too) playing a role as the dominant social platform are likely to go the way of Compuserve, Prodigy and AOL playing a role as the dominant email system and internet logon portal.

What’s that solution called?

Ironically its WordPress and the new 3.0 version combined with other components of WordPress will conceivably give every blogger, writer, business site the means to turn their website into a decentralized social network.  Now we just have to figure out how to inter connect with each other all over again!

:) 

You can follow me on twitter ( http://twitter.com/brettbum )if you like, but its kind of a silly place. ;)

Time Warner Cable Can’t fool me-I have a .gov Speed Test and a Birds Nest in my Router :(

For the last week or so my broadband connection has been slow as a dog (I have a bassett hound) and when I heard that the Federal Government was going to start their broadband crack down with their own speed testing tool, I was happy!

Finally big brother was looking out for me.  I’ve had to put up with slow internet connections since the internet began, and before that, don’t even get me started.

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So I zipped over to Broadband.gov and ran my system through the paces to test my broadband on an unbiased system.  I was a little suspect about the privacy policy from the government as they took my address but not my name.  They are apparently sampling information on speeds from around the country.  Probably grabbing IP addresses, browsers, computer systems and more too but what the hell, I used to work for the government. 

I just quit Monday (after working for the Census counting forms on pallets one form at a time).

So I ran the speed tests and my worst fears were confirmed.  My internet connection was slow as all hell in a hand basket hanging from a tree.

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I was only getting 739 kbs per second. 

I get faster than that on my Palm Pre with 0 bars, and that damn thing always has zero bars.  I think Palm only makes Pre’s with a zero bar connection setting or maybe Sprint sends down an update through the network resetting everyone’s phone to zero bars under a system wide campaign of lowering expectations, but hey, I’m supposed to be bitching about Time Warner Cable here.

I grab my latest bill from my pile of paper work for my taxes, and look to see what package I’m on so I can figure out just how wrong this speed is.

DOH!

The stupid Time Warner Cable bill doesn’t mention speed, hell it doesn’t even name my package.  I go online try to login, but my login doesn’t work any more.  Try to reset, register, reconfirm my email, nothing, it all fails.  Website error pops up and I give up on that one.

So I  whip out my trusty Palm Pre with zero bars on the Sprint network and call Time Warner Cable, expecting a fiasco, a run around, a long hold time, and a snarky technician from Bangalore exacting his wrath on me and my ancestors for not doing more to stop the British from being complete assholes during colonial times 60 years ago.

Instead, I get through to a technician relatively quickly.  Explain my slow connection issue, mention that I upload/download a lot of video for editing (not torrenting) and hope that I’m covering some secret keywords that will allow TWC to reset my account and restore my super fast connection after the speeds were governed down for all my heavy internet work.

The technician isn’t so much snarky as he is a book reader.  Literally, he reads and repeats phrases from the TWC Technicians Guide to Customer Service in a Post Colonial Non-Snarky Age Version 3.2.891.43.0.1.

speeds per package for the cheep seats

Time warner cable packages for Road Runner Turbo, standard, basic and light with speedsI tell him I have a turbo package, even though I don’t know what I have.  I did seem to recall the word turbo being used when I was talked into an upgrade.  The only thing I do know is that I was paying $34.95, then they raised the rates to $44.95, then $49.95 and then $54.95 and when I called to bitch and moan, they told me they would give me a better package than the basic package for the new higher rate of $54.95 that I was already paying.

Of course that only costs new customers about $35 so basically, I’m just screwed and know it, but I have to have a connection.

The tech, proceeds to ask me if I’m using a router.  If I bought the router from some other source besides TWC, I say Best Buy, even though I now remember it was Office Depot.  I’m expecting them to wag their finger at me and say, ‘You shoulda used our router and paid the $10 increasing to $20 per month fee for our router…’  But he doesn’t.

He asks me to go unplug the router so we can check the speed from the modem. I do and as I’m walking out on the deck to do this, I see that there is a flipping birds nest being formed between my router, modem and 1 TB western digital network drive that is the biggest piece of junk I ever bought.

I remove the birds nest and add it to the mulch in the flower bed below (there were no eggs).  I don’t mention the nest to the rep.

He asks me if I can restart my computer, I tell him to go jump in a lake, there is no way I’m restarting my computer, I’m in the middle of a lot of work with too many windows open.

Then, and I’m not making this up, he asks me to restart Internet Explorer.  I laugh, offended, ‘I don’t use Internet Explorer.’

He says, ‘OK well just open up what ever browser you do use.’  Probably thinking I’m some sort of anti-Microsoft Nazi.  Hell maybe its in that customer service guide, if your caller claims to work on the internet, see if you can trip them up by asking if they use internet explorer.  If they do, then they probably don’t really work on the net and they are likely downloading every movie ever created by Hollywood, so don’t fix a thing on their account.  But I passed the test and we moved on.

I go through this really foreign process of unplugging this thing called and ethernet cable, finding this dusty cobweb filled slot on my computer for this ethernet cable thingy and turning off my wifi button (the world did not end, the dead did not rise to walk the earth, and Jesus did not stroll up to pat me on the ass and ask for money for a sandwich). 

It took my computer about 90 seconds to figure out what the hell was going on, but eventually it was able to connect to the internet through this ethernet cable thing.  Who knew?

I then think to myself, time to be sneaky!

I go back to broadband.gov, retype in my address and run their speed test again!  I’m going to get these TWC bastards and prove that they are messing with me!  Then Obama the broadband super hero will bring the full weight of the Justice department down on them and force them to give me connection speeds of 100mbps for free for the next 5 years.  [ahhh, dreammy]

The test finishes running and will you believe it, but the speed was up to more than 16 mbps. 

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I then plug in everything on the router, turn the works off and then on again 60 seconds later, save my computer before it suffocates by turning the wifi switch back on and run that test again thinking its probably time to buy a new router after the birds built a nest on it.

But no, that linksys shit is strong.  No bird is going to take out my linksys router.  (western digital ethernet 1tb hard drive is another story though.   An amoeba in Guinea could take out that piece of junk, just by splitting itself)

So I run the test over wireless one more time and my speed has gone up to over 17 mbps!

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So I’m no dummy, I figure customer service technician guy has probably cranked up my speed again, or maybe the reset of the router helped, or both.

Ironically Time Warner uses the same tool but yields a different speed result which shows a faster speed on the download and slower on the upload.  Notice the Ookla powering technology on both TWC and Broadband.gov.  Kind of like having Arthur Anderson working for the government to audit abuses by auditors at Enron where Arthur Anderson was the auditor.

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Broadband.gov’s Privacy Policy

The FCC is collecting and storing street addresses, IP addresses, and broadband performance information through these speed tests. (The FCC is not collecting email addresses through these speed tests.) The street addresses will not be released, disclosed to the public, or shared with any outside entities, including Ookla and M-Lab, except in the limited circumstances described in the Consumer Broadband Test Privacy Statement. The FCC, Ookla, and M-Lab are collecting and storing broadband performance information and IP addresses, which Ookla and M-Lab may release to the public. The FCC will not make individual IP addresses available to the public except in the limited circumstances described in the Consumer Broadband Test Privacy Statement. For more information, see the complete Consumer Broadband Test Privacy Statement, the Ookla Privacy Policy , and the M-Lab Privacy Policy. The FCC is soliciting this information under authority of the Broadband Data Improvement Act of 2008, Pub. L. No. 110-385, Stat 4096 § 103(c)(1); American Reinvestment and Recovery Act of 2009 (ARRA), Pub. L. No. 111-5, 123 Stat 115 (2009); and Section 154(i) of the Communications Act of 1934, as amended.

Small Business Can and Should Leverage Web 2.0 and Social Media Marketing Strategies

The buzz these days is all about social media, blogging, tweeting, and Web 2.0 marketing strategies. Many large corporations are including these techniques in their everyday marketing efforts. It produces great results because the leads that are generated are warm leads, that is, they are people who are actually interested in purchasing or, at the very least researching what they are offering. In fact, it is revolutionizing the way companies market their goods and services.

Here is the interesting thing. This is largely the results of people taking their own personal consumer buying habits and carrying them to the workplace. The fact is that most people do almost all of their research and a lot of their buying on the internet. If large corporations are seeing the benefits of these marketing techniques, how much more should small businesses benefit from this as well? This is true whether your business is B2B or B2C. It is a must when other media marketing efforts are so costly and many times do not deliver the wanted and needed results. Let’s face it the internet is a formidable force in today’s marketing and advertising

The problem too often is that small business owners do not have the time, the resources or, the capital to spend a lot of effort in this area. The result is that many consumers end up purchasing from the big box organizations or online. What I am saying is that small business owners are missing out on a lot of potential business. There are ways however, that the small business owner can capitalize on this trend. To do this, they need to have their website optimized for search engines; they need to be listed in the local search results of Google, yahoo and other search engines; and, they need to be talked about on the social media networks. I know you’re saying to yourself easier said than done right?

Well, the truth is that there are small business marketing consultants that can help with this and it may surprise you how affordable it can be. I know of a company, Net5Marketing.com that does just that. They will get you seen (on the internet) get you talked about (in the social media) and get you results in additional business. The great thing about this is that it will begin to produce warm leads…real customers that really want your goods and services. It is very cost effective marketing and makes good sense in the long run.

Author: Joe Machuta
Article Source: EzineArticles.com
Provided by: Pressure cooker